語系:
繁體中文
English
說明(常見問題)
回圖書館首頁
手機版館藏查詢
登入
回首頁
到查詢結果
[ subject:"Target marketing" ]
切換:
標籤
|
MARC模式
|
ISBD
Global marketing and advertising : =...
~
Mooij, Marieke K. de, (1943-)
FindBook
Google Book
Amazon
博客來
Global marketing and advertising : = understanding cultural paradoxes /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Global marketing and advertising :/ Marieke de Mooij.
其他題名:
understanding cultural paradoxes /
作者:
Mooij, Marieke K. de,
出版者:
Thousand Oaks, Calif. :Sage, : c2005.,
面頁冊數:
xvi, 269 p. :ill. ;26 cm.
內容註:
The paradoxes in global marketing communications -- The global local paradox in global branding -- Culture -- Dimensions of culture -- Values and marketing -- Culture and consumer behavior -- Advertising and the media -- Value paradoxes in advertising appeals -- Executional style and culture -- From value paradox to strategy.
標題:
Target marketing - Cross-cultural studies. -
ISBN:
1412914752$b(hbk.)
Global marketing and advertising : = understanding cultural paradoxes /
Mooij, Marieke K. de,1943-
Global marketing and advertising :
understanding cultural paradoxes /Marieke de Mooij. - 2nd ed. - Thousand Oaks, Calif. :Sage,c2005. - xvi, 269 p. :ill. ;26 cm.
Includes bibliographical references and index.
The paradoxes in global marketing communications -- The global local paradox in global branding -- Culture -- Dimensions of culture -- Values and marketing -- Culture and consumer behavior -- Advertising and the media -- Value paradoxes in advertising appeals -- Executional style and culture -- From value paradox to strategy.
ISBN: 1412914752$b(hbk.)
LCCN: 2004026086Subjects--Topical Terms:
601325
Target marketing
--Cross-cultural studies.
LC Class. No.: HF5415.127 / .M66 2005
Dewey Class. No.: 658.8/02
Global marketing and advertising : = understanding cultural paradoxes /
LDR
:00991nam _2200217 a_450
001
616551
005
19980712150807.0
008
060410s2005 caua b 001 0 eng
010
$a
2004026086
020
$a
1412914752$b(hbk.)
020
$a
1412914760$b(pbk.) :
$c
NT$1490
035
$a
00325454
040
$a
DLC
$c
DLC
$d
DLC
042
$a
pcc
050
0 0
$a
HF5415.127
$b
.M66 2005
082
0 0
$a
658.8/02
$2
22
100
$a
Mooij, Marieke K. de,
$d
1943-
$3
601324
245
1 0
$a
Global marketing and advertising :
$b
understanding cultural paradoxes /
$c
Marieke de Mooij.
250
$a
2nd ed.
260
$a
Thousand Oaks, Calif. :
$c
c2005.
$b
Sage,
300
$a
xvi, 269 p. :
$b
ill. ;
$c
26 cm.
504
$a
Includes bibliographical references and index.
505
0
$a
The paradoxes in global marketing communications -- The global local paradox in global branding -- Culture -- Dimensions of culture -- Values and marketing -- Culture and consumer behavior -- Advertising and the media -- Value paradoxes in advertising appeals -- Executional style and culture -- From value paradox to strategy.
650
$a
Target marketing
$v
Cross-cultural studies.
$3
601325
650
$a
Advertising
$v
Cross-cultural studies.
$3
601326
650
$a
Consumer behavior
$v
Cross-cultural studies.
$3
601327
筆 0 讀者評論
館藏地:
全部
六樓西文書區HC-Z(6F Western Language Books)
出版年:
卷號:
館藏
1 筆 • 頁數 1 •
1
條碼號
典藏地名稱
館藏流通類別
資料類型
索書號
使用類型
借閱狀態
預約狀態
備註欄
附件
F0047670
六樓西文書區HC-Z(6F Western Language Books)
01.外借(書)_YB
一般圖書
HF5415.127 M66 2005
一般使用(Normal)
在架
0
預約
1 筆 • 頁數 1 •
1
評論
新增評論
分享你的心得
Export
取書館
處理中
...
變更密碼
登入