東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁 到查詢結果 [ subject:"TRAVEL- Special Interest" ]

切換: 標籤 | MARC模式 | ISBD

International place branding yearboo...

Go, Frank M.

FindBook

Google Book

Amazon

博客來

International place branding yearbook 2010 = place branding in the new age of innovation /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	International place branding yearbook 2010/ by Frank Go, Robert Govers.
其他題名:	place branding in the new age of innovation /
其他作者:	Go, Frank M.
出版者:	Basingstoke :Palgrave Macmillan, : 2010.,
面頁冊數:	1 online resource (l, 234 p.) :ill.
內容註:	Cover; Contents; List of Figures and Tables; Preface; Acknowledgments; About the Book; Notes on the Contributors; Introduction by Frank M. Go & Robert Govers; Defining Strengths and Limitations of the Place Branding Field; Place Brand Positioning; Managing Place Branding: From Integration Toward Interaction; Measuring Place Brand Performance; Future Place Brand Research Agenda; Organization of the Book; Part 1: Multidisciplinary Perspectives; 1 An Organizational Perspective on Space and Place Branding; 2 A Political Perspective on Place Branding.
標題:	Place marketing - Periodicals. -
電子資源:	http://www.palgraveconnect.com/doifinder/10.1057/9780230298095
ISBN:	9780230298095 (electronic bk.)

International place branding yearbook 2010 = place branding in the new age of innovation /
International place branding yearbook 2010place branding in the new age of innovation /[electronic resource] :by Frank Go, Robert Govers. - Basingstoke :Palgrave Macmillan,2010. - 1 online resource (l, 234 p.) :ill.

Includes bibliographical references and index.

Cover; Contents; List of Figures and Tables; Preface; Acknowledgments; About the Book; Notes on the Contributors; Introduction by Frank M. Go & Robert Govers; Defining Strengths and Limitations of the Place Branding Field; Place Brand Positioning; Managing Place Branding: From Integration Toward Interaction; Measuring Place Brand Performance; Future Place Brand Research Agenda; Organization of the Book; Part 1: Multidisciplinary Perspectives; 1 An Organizational Perspective on Space and Place Branding; 2 A Political Perspective on Place Branding.

The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets.

ISBN: 9780230298095 (electronic bk.)Subjects--Topical Terms:

1600058
Place marketing
--Periodicals.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5415 / .I68 2010eb

Dewey Class. No.: 910.688

International place branding yearbook 2010 = place branding in the new age of innovation /
LDR:02720cmm 2200493Ka 4500 001 1882157
003 OCoLC
005 20130621114819.0
006 m o d
007 cr cnu---unuuu
008 130927s2010 enka ob 001 0 eng d
020 $a 9780230298095 (electronic bk.)
020 $a 0230298095 (electronic bk.)
020 $z 9780230279544
020 $z 0230279546
029 1 $a AU@ $b 000046932638
035 $a (OCoLC)707081049
035 $a ocn707081049
040 $a N$T $b eng $c N$T $d EBLCP $d CDX $d E7B $d UKPGM $d YDXCP $d MHW $d OCLCQ $d REDDC $d OCLCQ
049 $a TEFA
050 4 $a HF5415 $b .I68 2010eb
072 7 $a TRV $x 016000 $2 bisacsh
072 7 $a TRV $x 034000 $2 bisacsh
072 7 $a TRV $x 033000 $2 bisacsh
072 7 $a TRV $x 026020 $2 bisacsh
072 7 $a TRV $x 018000 $2 bisacsh
072 7 $a TRV $x 021000 $2 bisacsh
072 7 $a TRV $x 031000 $2 bisacsh
072 7 $a TRV $x 001000 $2 bisacsh
082 0 4 $a 910.688 $2 22
245 0 0 $a International place branding yearbook 2010 $h [electronic resource] : $b place branding in the new age of innovation / $c by Frank Go, Robert Govers.
260 $a Basingstoke : $b Palgrave Macmillan, $c 2010.
300 $a 1 online resource (l, 234 p.) : $b ill.
504 $a Includes bibliographical references and index.
505 0 $a Cover; Contents; List of Figures and Tables; Preface; Acknowledgments; About the Book; Notes on the Contributors; Introduction by Frank M. Go & Robert Govers; Defining Strengths and Limitations of the Place Branding Field; Place Brand Positioning; Managing Place Branding: From Integration Toward Interaction; Measuring Place Brand Performance; Future Place Brand Research Agenda; Organization of the Book; Part 1: Multidisciplinary Perspectives; 1 An Organizational Perspective on Space and Place Branding; 2 A Political Perspective on Place Branding.
520 $a The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets.
588 $a Description based on print version record.
650 0 $a Place marketing $v Periodicals. $3 1600058
650 7 $a TRAVEL $x Museums, Tours, Points of Interest. $2 bisacsh $3 1974236
650 7 $a TRAVEL $x Hikes & Walks. $2 bisacsh $3 1974237
650 7 $a TRAVEL $x Budget. $2 bisacsh $3 1974238
650 7 $a TRAVEL $x Special Interest $x Ecotourism. $2 bisacsh $3 1974239
650 7 $a TRAVEL $x Parks & Campgrounds. $2 bisacsh $3 1974240
650 7 $a TRAVEL $x Reference. $2 bisacsh $3 1974241
650 7 $a TRAVEL $x Road Travel. $2 bisacsh $3 1974242
650 7 $a TRAVEL $x Special Interest $x Adventure. $2 bisacsh $3 1974243
655 4 $a Electronic books. $2 lcsh $3 542853
700 1 $a Go, Frank M. $3 686661
700 1 $a Govers, Robert. $3 1097709
776 0 8 $i Print version: $t International place branding yearbook 2010. $d Basingstoke : Palgrave Macmillan, 2010 $z 9780230279544 $w (OCoLC)609540980
856 4 0 $3 Palgrave Connect $u http://www.palgraveconnect.com/doifinder/10.1057/9780230298095
938 $a EBL - Ebook Library $b EBLB $n EBL665903
938 $a Coutts Information Services $b COUT $n 17556862
938 $a ebrary $b EBRY $n ebr10454619
938 $a YBP Library Services $b YANK $n 3652528
938 $a EBSCOhost $b EBSC $n 359583
994 $a C0 $b TEF