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The psychology of entertainment medi...

Shrum, L. J.

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The psychology of entertainment media = blurring the lines between entertainment and persuasion /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The psychology of entertainment media/ edited by L.J. Shrum.
其他題名:	blurring the lines between entertainment and persuasion /
其他作者:	Shrum, L. J.
出版者:	New York :Routledge, : 2012.,
面頁冊數:	1 online resource (xvii, 346 p.) :ill.
內容註:	section 1. Embedding promotions within entertainment media : product placement effects and how they work -- section 2. The programs between the ads : the persuasive power of entertainment media.
標題:	Subliminal advertising. -
電子資源:	http://www.taylorfrancis.com/books/9780203828588Click here to view
ISBN:	9780203828588 (ebk.)

The psychology of entertainment media = blurring the lines between entertainment and persuasion /
The psychology of entertainment mediablurring the lines between entertainment and persuasion /[electronic resource] :edited by L.J. Shrum. - 2nd ed. - New York :Routledge,2012. - 1 online resource (xvii, 346 p.) :ill.

Includes bibliographical references and indexes.

section 1. Embedding promotions within entertainment media : product placement effects and how they work -- section 2. The programs between the ads : the persuasive power of entertainment media.

Mode of access: World Wide Web.

ISBN: 9780203828588 (ebk.)Subjects--Topical Terms:

816958
Subliminal advertising.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5827.9 / .P78 2012

Dewey Class. No.: 659.1019 / P974

The psychology of entertainment media = blurring the lines between entertainment and persuasion /
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650 0 $a Advertising $x Psychological aspects. $3 578015
650 0 $a Mass media $x Psychological aspects. $3 539354
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