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Chaotic markets = thriving in a worl...

Samli, A. Coskun.

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Chaotic markets = thriving in a world of unpredictability /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Chaotic markets/ A. Coskun Samli.
其他題名:	thriving in a world of unpredictability /
作者:	Samli, A. Coskun.
出版者:	Westport, Conn. :Praeger Publishers, : 2007.,
面頁冊數:	xxvii, 198 p. :ill. ;25 cm.
內容註:	The causes of chaotic pressures -- Past strategies were good, but-- -- Conventional wisdom-not -- Early performance assessment as a start -- The role of the counterchaos marketer -- Developing a learning organization -- The art and science of improvisation -- Products and services in generating consumer value -- The drive to innovate -- Using one's strengths -- Because we have been doing it this way traditionally -- It is not what they do-it is what we should be doing -- What are those markets anyway? -- Reaching the markets -- Postscript.
標題:	Marketing. -
電子資源:	https://ebooks.abc-clio.com/?isbn=9781573567589An electronic book in the ABC-CLIO eBooks Online database, accessible through the World Wide Web; click for information.
ISBN:	1573567582 (e-Book)

Chaotic markets = thriving in a world of unpredictability /
Samli, A. Coskun.

Chaotic marketsthriving in a world of unpredictability /[electronic resource] :A. Coskun Samli. - Westport, Conn. :Praeger Publishers,2007. - xxvii, 198 p. :ill. ;25 cm.

Includes bibliographical references (p. [185]-192) and index.

The causes of chaotic pressures -- Past strategies were good, but-- -- Conventional wisdom-not -- Early performance assessment as a start -- The role of the counterchaos marketer -- Developing a learning organization -- The art and science of improvisation -- Products and services in generating consumer value -- The drive to innovate -- Using one's strengths -- Because we have been doing it this way traditionally -- It is not what they do-it is what we should be doing -- What are those markets anyway? -- Reaching the markets -- Postscript.

ISBN: 1573567582 (e-Book)

LCCN: 2006038661Subjects--Topical Terms:

536353
Marketing.

LC Class. No.: HF5415 / .S2715 2007

Dewey Class. No.: 658.8/101

Chaotic markets = thriving in a world of unpredictability /
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020 $a 9781573567589 (e-Book)
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