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Sports marketing : = a strategic per...

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Shank, Matthew D.

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Sports marketing : = a strategic perspective /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Sports marketing :/ Matthew D. Shank.
其他題名:	a strategic perspective /
作者:	Shank, Matthew D.
出版者:	Upper Saddle River, N.J. :Pearson/Prentice Hall, : c2005.,
面頁冊數:	xxiv, 500 p. :col. ill. ;27 cm.
標題:	Sports - Marketing. - United States -
ISBN:	0131440772$b(hbk.)

Sports marketing : = a strategic perspective /
Shank, Matthew D.

Sports marketing :a strategic perspective /Matthew D. Shank. - 3rd ed. - Upper Saddle River, N.J. :Pearson/Prentice Hall,c2005. - xxiv, 500 p. :col. ill. ;27 cm.

Includes bibliographical references and index.

ISBN: 0131440772$b(hbk.)NT$3307

LCCN: 2004044696Subjects--Topical Terms:

534309
Sports
--Marketing.--United States

LC Class. No.: GV716 / .S42 2005

Dewey Class. No.: 796/.06/98

Sports marketing : = a strategic perspective /
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035 $a 00413422
040 $a DLC $c DLC $d DLC
043 $a n-us---
050 0 0 $a GV716 $b .S42 2005
082 0 0 $a 796/.06/98 $2 22
100 $a Shank, Matthew D. $3 534308
245 1 0 $a Sports marketing : $b a strategic perspective / $c Matthew D. Shank.
250 $a 3rd ed.
260 $a Upper Saddle River, N.J. : $c c2005. $b Pearson/Prentice Hall,
300 $a xxiv, 500 p. : $b col. ill. ; $c 27 cm.
504 $a Includes bibliographical references and index.
650 $a Sports $z United States $x Marketing. $3 534309
650 $a Sports $x Economic aspects $z United States. $3 534310

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F0051633

五樓西文書區A-HB(5F Western Language Books)

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GV716 S42 2005

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