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Special events : = creating and sust...

Goldblatt, Joe Jeff, (1952-)

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Special events : = creating and sustaining a new world for celebration /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Special events :/ Professor Joe Goldblatt, Ed.D., FRSA.
其他題名:	creating and sustaining a new world for celebration /
作者:	Goldblatt, Joe Jeff,
出版者:	Hoboken, New Jersey :Wiley, : c2014.,
面頁冊數:	xxvi, 406 p. :ill. (some col.) ;25 cm.
附註:	Previous editions have different subtitles.
標題:	Special events - Management. -
ISBN:	111862677X (hbk.) :

Special events : = creating and sustaining a new world for celebration /
Goldblatt, Joe Jeff,1952-

Special events :creating and sustaining a new world for celebration /Professor Joe Goldblatt, Ed.D., FRSA. - 7th ed. - Hoboken, New Jersey :Wiley,c2014. - xxvi, 406 p. :ill. (some col.) ;25 cm. - The Wiley event management series.

Previous editions have different subtitles.

Includes bibliographical references (p. 378-385) and index.

Providing a comprehensive guide to understanding, planning, promoting, and producing special events, this seventh edition of Special Events describes the theory and practice of all aspects of event management. Written for current and future event leaders, the text continues to expand its emphasis on the growing globalization of the profession, taking into account the skills leaders need to deal with other cultures, societies, and business practices to plan and deliver successful events. New coverage includes sustainability, technology, security/risk management, and the impact of social media on events and event marketing. 15 all-new case studies have been included, as well as a brief glossary of terms at the end of each chapter to further define the terms used in the chapter.

ISBN: 111862677X (hbk.) :US86.95

LCCN: 2013021892Subjects--Topical Terms:

725901
Special events
--Management.

LC Class. No.: GT3405 / .G65 2014

Dewey Class. No.: 394.2068

Special events : = creating and sustaining a new world for celebration /
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300 $a xxvi, 406 p. : $b ill. (some col.) ; $c 25 cm.
490 1 0 $a The Wiley event management series
500 $a Previous editions have different subtitles.
504 $a Includes bibliographical references (p. 378-385) and index.
520 # $a Providing a comprehensive guide to understanding, planning, promoting, and producing special events, this seventh edition of Special Events describes the theory and practice of all aspects of event management. Written for current and future event leaders, the text continues to expand its emphasis on the growing globalization of the profession, taking into account the skills leaders need to deal with other cultures, societies, and business practices to plan and deliver successful events. New coverage includes sustainability, technology, security/risk management, and the impact of social media on events and event marketing. 15 all-new case studies have been included, as well as a brief glossary of terms at the end of each chapter to further define the terms used in the chapter.
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