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The fundamentals of business-to-busi...

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The fundamentals of business-to-business sales and marketing

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The fundamentals of business-to-business sales and marketing/ John Coe.
作者:	Coe, John.
出版者:	New York :McGraw-Hill, : c2004.,
面頁冊數:	xiii, 240 p. :ill. ;24 cm.
附註:	Includes index.
內容註:	Why is it so tough to sell today? -- The new sales coverage model -- The first step : profiling and targeting the market --- Segmentation for communications -- Redesigning the inquiry generation process -- High yield lead qualification -- Sales conversion -- Up/cross sell and creating customer loyalty -- Campaign planning and execution -- How to build your company's database -- How to measure the results that will sell management.
標題:	Industrial marketing. -
電子資源:	http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=124504An electronic book accessible through the World Wide Web; click for information
ISBN:	0071435816 (electronic bk.)

The fundamentals of business-to-business sales and marketing
Coe, John.

The fundamentals of business-to-business sales and marketing[electronic resource] /John Coe. - New York :McGraw-Hill,c2004. - xiii, 240 p. :ill. ;24 cm.

Includes index.

Why is it so tough to sell today? -- The new sales coverage model -- The first step : profiling and targeting the market --- Segmentation for communications -- Redesigning the inquiry generation process -- High yield lead qualification -- Sales conversion -- Up/cross sell and creating customer loyalty -- Campaign planning and execution -- How to build your company's database -- How to measure the results that will sell management.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2004.

Available via World Wide Web.

ISBN: 0071435816 (electronic bk.)Subjects--Topical Terms:

657817
Industrial marketing.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5438.25 / .C64 2004eb

Dewey Class. No.: 658.8/04

The fundamentals of business-to-business sales and marketing
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006 m d
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245 1 4 $a The fundamentals of business-to-business sales and marketing $h [electronic resource] / $c John Coe.
260 $a New York : $c c2004. $b McGraw-Hill,
300 $a xiii, 240 p. : $b ill. ; $c 24 cm.
500 $a Includes index.
505 0 $a Why is it so tough to sell today? -- The new sales coverage model -- The first step : profiling and targeting the market --- Segmentation for communications -- Redesigning the inquiry generation process -- High yield lead qualification -- Sales conversion -- Up/cross sell and creating customer loyalty -- Campaign planning and execution -- How to build your company's database -- How to measure the results that will sell management.
533 $a Electronic reproduction. $b Boulder, Colo. : $c NetLibrary, $d 2004. $n Available via World Wide Web. $n Access may be limited to NetLibrary affiliated libraries.
650 $a Industrial marketing. $3 657817
650 $a Sales management. $3 624757
650 $a Selling $x Data processing. $3 668457
650 $a Selling. $3 643554
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994 $a 92 $b AMF