東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁 到查詢結果 [ subject:"Retail trade- Technological innovations." ]

切換: 標籤 | MARC模式 | ISBD

Smart retailing = technologies and s...

Pantano, Eleonora.

FindBook

Google Book

Amazon

博客來

Smart retailing = technologies and strategies /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Smart retailing/ by Eleonora Pantano, Charles Dennis.
其他題名:	technologies and strategies /
作者:	Pantano, Eleonora.
其他作者:	Dennis, Charles.
出版者:	Cham :Springer International Publishing : : 2019.,
面頁冊數:	xix, 109 p. :ill., digital ;24 cm.
內容註:	1. Introduction -- 2. Technological Background -- 3. Retail As an Innovative Sector -- 4. A Smart Retailing Model -- 5. Luxury Retailing As a Smart (Sub)Sector -- 6. Towards a Smart Store -- 7. Towards the Future -- 8. The Case of Tommy Hilfiger -- 9. Conclusion.
Contained By:	Springer eBooks
標題:	Marketing. -
電子資源:	https://doi.org/10.1007/978-3-030-12608-7
ISBN:	9783030126087

Smart retailing = technologies and strategies /
Pantano, Eleonora.

Smart retailingtechnologies and strategies /[electronic resource] :by Eleonora Pantano, Charles Dennis. - Cham :Springer International Publishing :2019. - xix, 109 p. :ill., digital ;24 cm.

1. Introduction -- 2. Technological Background -- 3. Retail As an Innovative Sector -- 4. A Smart Retailing Model -- 5. Luxury Retailing As a Smart (Sub)Sector -- 6. Towards a Smart Store -- 7. Towards the Future -- 8. The Case of Tommy Hilfiger -- 9. Conclusion.

"Contemporary, insightful and theory-based: Pantano and Dennis' book is a must-read for academics, practitioners, students, and everyone who wants to know more about the current and future role of smart technology in retail operations." Christoph Teller, Professor and Head of the Department of Marketing and Retail Management, University of Surrey, UK "Smart Retailing offers an eloquent and inspiring vision of retail management in the future. I strongly recommend this book to anyone with a professional or academic interest in the transitions of the retail industry." Harry Timmermans, Editor-in-Chief of the Journal of Retailing and Consumer Services and Chair of Urban Planning, Eindhoven University of Technology, The Netherlands By providing a comprehensive theoretical framework, this book aims to map the most relevant technologies that have the potential to reshape the retail industry. The authors demonstrate how technology is pushing innovation, and examine how smart technologies can be fruitfully applied both in-store and through digital channels. The aim of the book is to synthesise theory and practice, and provide a richer understanding of new digital opportunities offered by the 'smart' experience. An accessible resource for researchers who want to understand this phenomenon as part of their expertise in digital marketing and e-commerce, Smart Retailing also provides insights for practitioners who are experiencing the dramatic effects of new technologies on their retail strategies.

ISBN: 9783030126087

Standard No.: 10.1007/978-3-030-12608-7doiSubjects--Topical Terms:

536353
Marketing.

LC Class. No.: HF5429.15 / .P36 2019

Dewey Class. No.: 658.87

Smart retailing = technologies and strategies /
LDR:02783nmm a2200337 a 4500 001 2179724
003 DE-He213
005 20190827141724.0
006 m d
007 cr nn 008maaau
008 191122s2019 gw s 0 eng d
020 $a 9783030126087 $q (electronic bk.)
020 $a 9783030126070 $q (paper)
024 7 $a 10.1007/978-3-030-12608-7 $2 doi
035 $a 978-3-030-12608-7
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5429.15 $b .P36 2019
072 7 $a KJS $2 bicssc
072 7 $a BUS043000 $2 bisacsh
072 7 $a KJS $2 thema
072 7 $a KJSM $2 thema
082 0 4 $a 658.87 $2 23
090 $a HF5429.15 $b .P197 2019
100 1 $a Pantano, Eleonora. $3 3385120
245 1 0 $a Smart retailing $h [electronic resource] : $b technologies and strategies / $c by Eleonora Pantano, Charles Dennis.
260 $a Cham : $b Springer International Publishing : $b Imprint: Palgrave Pivot, $c 2019.
300 $a xix, 109 p. : $b ill., digital ; $c 24 cm.
505 0 $a 1. Introduction -- 2. Technological Background -- 3. Retail As an Innovative Sector -- 4. A Smart Retailing Model -- 5. Luxury Retailing As a Smart (Sub)Sector -- 6. Towards a Smart Store -- 7. Towards the Future -- 8. The Case of Tommy Hilfiger -- 9. Conclusion.
520 $a "Contemporary, insightful and theory-based: Pantano and Dennis' book is a must-read for academics, practitioners, students, and everyone who wants to know more about the current and future role of smart technology in retail operations." Christoph Teller, Professor and Head of the Department of Marketing and Retail Management, University of Surrey, UK "Smart Retailing offers an eloquent and inspiring vision of retail management in the future. I strongly recommend this book to anyone with a professional or academic interest in the transitions of the retail industry." Harry Timmermans, Editor-in-Chief of the Journal of Retailing and Consumer Services and Chair of Urban Planning, Eindhoven University of Technology, The Netherlands By providing a comprehensive theoretical framework, this book aims to map the most relevant technologies that have the potential to reshape the retail industry. The authors demonstrate how technology is pushing innovation, and examine how smart technologies can be fruitfully applied both in-store and through digital channels. The aim of the book is to synthesise theory and practice, and provide a richer understanding of new digital opportunities offered by the 'smart' experience. An accessible resource for researchers who want to understand this phenomenon as part of their expertise in digital marketing and e-commerce, Smart Retailing also provides insights for practitioners who are experiencing the dramatic effects of new technologies on their retail strategies.
650 1 4 $a Marketing. $3 536353
650 2 4 $a Innovation/Technology Management. $3 1565353
650 2 4 $a e-Business/e-Commerce. $3 2145355
650 2 4 $a Trade. $3 2054344
650 0 $a Retail trade $x Technological innovations. $3 778062
700 1 $a Dennis, Charles. $3 3385121
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer eBooks
856 4 0 $u https://doi.org/10.1007/978-3-030-12608-7
950 $a Business and Management (Springer-41169)