東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁 到查詢結果 [ subject:"Relations publiques." ]

切換: 標籤 | MARC模式 | ISBD

Winning PR in the wired world = powe...

NetLibrary, Inc.

FindBook

Google Book

Amazon

博客來

Winning PR in the wired world = powerful communications strategies for the noisy digital space /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Winning PR in the wired world/ Don Middleberg.
其他題名:	powerful communications strategies for the noisy digital space /
作者:	Middleberg, Don.
出版者:	New York :McGraw-Hill, : c2001.,
面頁冊數:	xii, 235 p. :ill. ;24 cm.
附註:	Includes index.
內容註:	Public relations: you've come a long way, baby -- The four fast rules of communicating in the digital age -- Advertising versus public relations: the unending debate -- Who you are today may have no effect on who you are tomorrow: branding in the new economy -- The currency of media -- The new stakeholders -- The CEO as celebrity -- Damage control: managing online image -- The internet as the essential crisis communications tool -- Viral publicity--building community and awareness online -- Online intelligence: the cornerstone to top-notch digital communications -- A case study of online success: Britannica.com -- Conclusion: what the future holds.
標題:	Internet in public relations. -
電子資源:	http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=75938An electronic book accessible through the World Wide Web; click for information
ISBN:	0071383492 (electronic bk.)

Winning PR in the wired world = powerful communications strategies for the noisy digital space /
Middleberg, Don.

Winning PR in the wired worldpowerful communications strategies for the noisy digital space /[electronic resource] :Don Middleberg. - New York :McGraw-Hill,c2001. - xii, 235 p. :ill. ;24 cm.

Includes index.

Public relations: you've come a long way, baby -- The four fast rules of communicating in the digital age -- Advertising versus public relations: the unending debate -- Who you are today may have no effect on who you are tomorrow: branding in the new economy -- The currency of media -- The new stakeholders -- The CEO as celebrity -- Damage control: managing online image -- The internet as the essential crisis communications tool -- Viral publicity--building community and awareness online -- Online intelligence: the cornerstone to top-notch digital communications -- A case study of online success: Britannica.com -- Conclusion: what the future holds.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2003.

Available via World Wide Web.

ISBN: 0071383492 (electronic bk.)Subjects--Topical Terms:

755255
Internet in public relations.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HM1221 / .M53 2001eb

Dewey Class. No.: 659.2

Winning PR in the wired world = powerful communications strategies for the noisy digital space /
LDR:01665nam a2200253 a 45 001 753685
003 OCoLC
005 20080128
006 m d
007 cr cn-
008 080128s2001 nyua s 001 0 eng d
020 $a 0071383492 (electronic bk.)
035 $a ocm51520535
040 $a N $c N
049 $a AMFA
050 1 4 $a HM1221 $b .M53 2001eb
082 0 4 $a 659.2 $2 21
100 $a Middleberg, Don. $3 870612
245 1 0 $a Winning PR in the wired world $h [electronic resource] : $b powerful communications strategies for the noisy digital space / $c Don Middleberg.
260 $a New York : $c c2001. $b McGraw-Hill,
300 $a xii, 235 p. : $b ill. ; $c 24 cm.
500 $a Includes index.
505 0 $a Public relations: you've come a long way, baby -- The four fast rules of communicating in the digital age -- Advertising versus public relations: the unending debate -- Who you are today may have no effect on who you are tomorrow: branding in the new economy -- The currency of media -- The new stakeholders -- The CEO as celebrity -- Damage control: managing online image -- The internet as the essential crisis communications tool -- Viral publicity--building community and awareness online -- Online intelligence: the cornerstone to top-notch digital communications -- A case study of online success: Britannica.com -- Conclusion: what the future holds.
533 $a Electronic reproduction. $b Boulder, Colo. : $c NetLibrary, $d 2003. $n Available via World Wide Web. $n Access may be limited to NetLibrary affiliated libraries.
650 $a Internet in public relations. $3 755255
650 $a Public relations. $3 542883
650 $a Internet dans les relations publiques. $3 870613
650 $a Relations publiques. $3 773070
655 $a Electronic books. $2 lcsh $3 542853
710 $a NetLibrary, Inc. $3 542851
856 4 $3 Bibliographic record display $u http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=75938 $z An electronic book accessible through the World Wide Web; click for information
994 $a 92 $b AMF