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Role of ethnic places in maintaining...

San Jose State University.

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Role of ethnic places in maintaining cultural identity of business travelers.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Role of ethnic places in maintaining cultural identity of business travelers./
作者:	Chen, Wen-chyi.
面頁冊數:	128 p.
附註:	Adviser: Gonzaga da Gama.
Contained By:	Masters Abstracts International47-01.
標題:	Recreation. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1458136
ISBN:	9780549735502

Role of ethnic places in maintaining cultural identity of business travelers.
Chen, Wen-chyi.

Role of ethnic places in maintaining cultural identity of business travelers. - 128 p.

Adviser: Gonzaga da Gama.

Thesis (M.S.)--San Jose State University, 2008.

The purpose of this study was to gain a deeper understanding about the role of ethnic places in maintaining cultural identity of business travelers. A qualitative research design was employed for this study as cultural identity is unique and individualistic. A total of ten research partners, nine males and one female, who had at least a three-month business travel stay in the USA, participated in this study. Following data analysis, several themes emerged, among which were culture shocks, the experience at the grocery place, grocery store as a familiar place, and the role of the grocery store in the travel experience and adjustment. Ethnic places helped create a feeling of overall satisfaction with the travel experience. Practical applications supported by the study findings include travel marketers promoting ethnic places in a destination to attract more travelers in general to the destination and encourage business travelers to return to the destination.

ISBN: 9780549735502Subjects--Topical Terms:

535376
Recreation.

Role of ethnic places in maintaining cultural identity of business travelers.
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