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Effective writing skills for public ...

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Effective writing skills for public relations

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Effective writing skills for public relations/ John Foster.
作者:	Foster, John,
出版者:	London ;Kogan Page Ltd., : 2005.,
面頁冊數:	xiv, 258 p. :ill. ;24 cm.
叢書名:	PR in practice series
內容註:	The importance of style: an overview -- Trouble with plurals and possessives -- Making your mark -- Down with capitalism! -- Clich歋s, jargon and other worn words -- Is it easy to read? -- Headlines: making them work -- Dealing with figures and abbreviations -- Keep it short, simple-and plain -- Writing for the press -- Captions: how to handle them -- What editing is all about -- Skills and styles for the office -- Traps, snares and pitfalls -- Americanisms - the differences -- The spoken word: pronunciation matters -- Principles of presentation -- The words for IT -- Tone-the linchpin of reputation -- Reporting annually: chore or challenge? -- Is it legal?
標題:	Business writing - Handbooks, manuals, etc. -
電子資源:	http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=130568An electronic book accessible through the World Wide Web; click for information
ISBN:	142371685X (electronic bk.)

Effective writing skills for public relations
Foster, John,1926-

Effective writing skills for public relations[electronic resource] /John Foster. - 3rd ed. - London ;Kogan Page Ltd.,2005. - xiv, 258 p. :ill. ;24 cm. - PR in practice series.

Includes bibliographical references and index.

The importance of style: an overview -- Trouble with plurals and possessives -- Making your mark -- Down with capitalism! -- Clich歋s, jargon and other worn words -- Is it easy to read? -- Headlines: making them work -- Dealing with figures and abbreviations -- Keep it short, simple-and plain -- Writing for the press -- Captions: how to handle them -- What editing is all about -- Skills and styles for the office -- Traps, snares and pitfalls -- Americanisms - the differences -- The spoken word: pronunciation matters -- Principles of presentation -- The words for IT -- Tone-the linchpin of reputation -- Reporting annually: chore or challenge? -- Is it legal?

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2005.

Available via World Wide Web.

ISBN: 142371685X (electronic bk.)Subjects--Topical Terms:

661629
Business writing
--Handbooks, manuals, etc.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5718.3 / .F67 2005eb

Dewey Class. No.: 808/.066659

Effective writing skills for public relations
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245 1 0 $a Effective writing skills for public relations $h [electronic resource] / $c John Foster.
250 $a 3rd ed.
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300 $a xiv, 258 p. : $b ill. ; $c 24 cm.
440 0 $a PR in practice series
504 $a Includes bibliographical references and index.
505 0 $a The importance of style: an overview -- Trouble with plurals and possessives -- Making your mark -- Down with capitalism! -- Clich歋s, jargon and other worn words -- Is it easy to read? -- Headlines: making them work -- Dealing with figures and abbreviations -- Keep it short, simple-and plain -- Writing for the press -- Captions: how to handle them -- What editing is all about -- Skills and styles for the office -- Traps, snares and pitfalls -- Americanisms - the differences -- The spoken word: pronunciation matters -- Principles of presentation -- The words for IT -- Tone-the linchpin of reputation -- Reporting annually: chore or challenge? -- Is it legal?
533 $a Electronic reproduction. $b Boulder, Colo. : $c NetLibrary, $d 2005. $n Available via World Wide Web. $n Access may be limited to NetLibrary affiliated libraries.
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856 4 0 $3 Bibliographic record display $u http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=130568 $z An electronic book accessible through the World Wide Web; click for information
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