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Political parties and campaigning in...

Kefford, Glenn.

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Political parties and campaigning in Australia = data, digital and field /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Political parties and campaigning in Australia/ by Glenn Kefford.
其他題名:	data, digital and field /
作者:	Kefford, Glenn.
出版者:	Cham :Springer International Publishing : : 2021.,
面頁冊數:	xvii, 217 p. :ill. (some col.), digital ;24 cm.
內容註:	Chapter 1. Introduction -- Chapter 2. Theorising Contemporary Campaign Practices -- Chapter 3. Data and Analytics -- Chapter 4. Campaigning Online -- Chapter 5. Winning the 'Ground War' -- Chapter 6. Data-Driven Campaigning: A View from the Ground -- Chapter 7. Voter Attitudes to Data-Driven Campaigning -- Chapter 8. Campaigning and Political Parties -- Chapter 9. Conclusions -- Chapter 10. Research Appendix.
Contained By:	Springer Nature eBook
標題:	Political campaigns - Australia. -
標題:	Australia - Politics and government. -
電子資源:	https://doi.org/10.1007/978-3-030-68234-7
ISBN:	9783030682347

Political parties and campaigning in Australia = data, digital and field /
Kefford, Glenn.

Political parties and campaigning in Australiadata, digital and field /[electronic resource] :by Glenn Kefford. - Cham :Springer International Publishing :2021. - xvii, 217 p. :ill. (some col.), digital ;24 cm. - Political campaigning and communication,2662-589X. - Political campaigning and communication..

Chapter 1. Introduction -- Chapter 2. Theorising Contemporary Campaign Practices -- Chapter 3. Data and Analytics -- Chapter 4. Campaigning Online -- Chapter 5. Winning the 'Ground War' -- Chapter 6. Data-Driven Campaigning: A View from the Ground -- Chapter 7. Voter Attitudes to Data-Driven Campaigning -- Chapter 8. Campaigning and Political Parties -- Chapter 9. Conclusions -- Chapter 10. Research Appendix.

ISBN: 9783030682347

Standard No.: 10.1007/978-3-030-68234-7doiSubjects--Topical Terms:

3491856
Political campaigns
--Australia.Subjects--Geographical Terms:

556075
Australia
--Politics and government.

LC Class. No.: JF2112.C3 / K34 2021

Dewey Class. No.: 324.70994

Political parties and campaigning in Australia = data, digital and field /
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