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Consuming reality = the commercializ...

Deery, June.

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Consuming reality = the commercialization of factual entertainment /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Consuming reality/ June Deery.
其他題名:	the commercialization of factual entertainment /
作者:	Deery, June.
出版者:	New York :Palgrave Macmillan, : 2012.,
面頁冊數:	1 online resource (vii, 225 p.)
內容註:	Commercial Participation: Advertising and Beyond -- Public Relations -- Nation Building -- Caring Capitalism -- Retail TV -- Mixed Blessings -- The Body Project.
標題:	Television advertising. -
電子資源:	http://link.springer.com/10.1057/9781137007681
ISBN:	9781137007681 (electronic bk.)

Consuming reality = the commercialization of factual entertainment /
Deery, June.

Consuming realitythe commercialization of factual entertainment /[electronic resource] :June Deery. - 1st ed. - New York :Palgrave Macmillan,2012. - 1 online resource (vii, 225 p.)

Includes bibliographical references and index.

Commercial Participation: Advertising and Beyond -- Public Relations -- Nation Building -- Caring Capitalism -- Retail TV -- Mixed Blessings -- The Body Project.

Consuming Reality examines TV's response to the increasing pressure to brand content in a post-advertising era. June Deery's comprehensive analysis of the commercial practices found in popular reality programming reveals links to larger trends such as the sentimental dissemination of capitalist and nationalist ideologies, the professionalization of social relationships (including conceptions of self), and the mainstreaming of PR techniques in everyday life. Examining topics such as reality formats as pseudo-events, product placement, donorship, TV-web branding, making over homes/bodies as properties, consumer identity and pathology, Disney, and the American Dream, this book engages in a comprehensive examination of RTV's advertising and promotional strategies, as well as the commodification of viewers, of TV participants, of ideologies, dreams, and ideas.

ISBN: 9781137007681 (electronic bk.)

Standard No.: 9786613722560

Source: 565635Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

570174
Television advertising.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF6146.T42 / D44 2012

Dewey Class. No.: 384.55/32

Consuming reality = the commercialization of factual entertainment /
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505 0 $a Commercial Participation: Advertising and Beyond -- Public Relations -- Nation Building -- Caring Capitalism -- Retail TV -- Mixed Blessings -- The Body Project.
520 $a Consuming Reality examines TV's response to the increasing pressure to brand content in a post-advertising era. June Deery's comprehensive analysis of the commercial practices found in popular reality programming reveals links to larger trends such as the sentimental dissemination of capitalist and nationalist ideologies, the professionalization of social relationships (including conceptions of self), and the mainstreaming of PR techniques in everyday life. Examining topics such as reality formats as pseudo-events, product placement, donorship, TV-web branding, making over homes/bodies as properties, consumer identity and pathology, Disney, and the American Dream, this book engages in a comprehensive examination of RTV's advertising and promotional strategies, as well as the commodification of viewers, of TV participants, of ideologies, dreams, and ideas.
520 $a "Consuming Reality examines TV's response to the increasing pressure to brand content in a post-advertising era. Its comprehensive analysis of the commercial practices found in popular reality programming reveals links to larger trends such as the sentimental dissemination of capitalist and nationalist ideologies, the professionalization of social relationships (including conceptions of self), and the mainstreaming of PR techniques in everyday life. Topics include: reality formats as pseudo-events, participation/interactivity, product placement, donorship, TV-web branding, caring capitalism, commercial nationalism, mediation as consumption, consumption as mediation, making over homes/bodies as properties, consumer identity and pathology, gendered consumption, religion, Disney, and the American Dream"--Provided by publisher.
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