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Brand and talent /

Keohane, Kevin.

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Brand and talent /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Brand and talent // Kevin Keohane
作者:	Keohane, Kevin.
出版者:	London :Kogan Page, : [2014],
面頁冊數:	1 online resource(xvii, 220 page.)
內容註:	Brand and talent -- Contents -- About the author -- Foreword -- Preface -- Acknowledgements -- 01. Introduction -- Part One: Brand -- 02. What is a brand? -- 03. Defining your brand -- 04. Brand delivery -- 05. Brand and social media -- Part Two: Talent -- 06. The talent agenda -- 07. Engaging talent1 -- Part Three: Brand and talent -- 08. A better way -- 09. Purpose -- 10. Ambition -- 11. Strategy -- 12. Proposition -- 13. Putting it all together -- 14. Toolkit -- Part Four: Insight interviews -- 15. Brand and executive talent – Bob Benson -- 16. Brand and diversity – Beth Brooke -- 17. Brand, talent and the new world of work – Dave Coplin -- 18. Brand, talent and strategy – Mike Cullen -- 19. Brand in a multinational conglomerate – Mr Shriprakash Shukla -- 20. Brand and purpose – Michael Sneed -- 21. Brand and talent – Mark Weinberger -- Glossary -- Talent Management Terms -- Resources and Suggested Reading -- Index
標題:	Branding (Marketing) -
電子資源:	http://portal.igpublish.com/iglibrary/search/KOGANB0000813.html

Brand and talent /
Keohane, Kevin.

Brand and talent /Kevin Keohane - London :Kogan Page,[2014] - 1 online resource(xvii, 220 page.)

Includes bibliographical references (pages 208-214) and index

Brand and talent -- Contents -- About the author -- Foreword -- Preface -- Acknowledgements -- 01. Introduction -- Part One: Brand -- 02. What is a brand? -- 03. Defining your brand -- 04. Brand delivery -- 05. Brand and social media -- Part Two: Talent -- 06. The talent agenda -- 07. Engaging talent1 -- Part Three: Brand and talent -- 08. A better way -- 09. Purpose -- 10. Ambition -- 11. Strategy -- 12. Proposition -- 13. Putting it all together -- 14. Toolkit -- Part Four: Insight interviews -- 15. Brand and executive talent – Bob Benson -- 16. Brand and diversity – Beth Brooke -- 17. Brand, talent and the new world of work – Dave Coplin -- 18. Brand, talent and strategy – Mike Cullen -- 19. Brand in a multinational conglomerate – Mr Shriprakash Shukla -- 20. Brand and purpose – Michael Sneed -- 21. Brand and talent – Mark Weinberger -- Glossary -- Talent Management Terms -- Resources and Suggested Reading -- Index

"In Brand and Talent, Kevin Keohane makes the connection between how an organization's purpose, ambition, strategy and positioning should drive and be driven by - its talent agenda. He looks at how organizations ca better communicate with people before, during and after their associatio with the enterprise and presents a "joined up" approach that encompasses th needs of brand, marketing, human resources, corporate communications internal communications and IT. He integrates academic and commercia evidence, as well as practical advice and includes case studies an interviews with thought leaders, such as Tom Crawford, current Head o Internal Comms and Engagement at O2 and UK Director of Internal Comms a British Gas; Gaurav Mishra, Asia Director of Social Media, MSLGROUP; Palom Alos, Head of Global Marketing KPMG; Denmark intranet guru Brett Minchingto and others"--

LCCN: 2013044128Subjects--Topical Terms:

625366
Branding (Marketing)

LC Class. No.: HF5415.1255 / .K463 2014

Dewey Class. No.: 658.8/27

Brand and talent /
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245 1 0 $a Brand and talent / $c Kevin Keohane
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300 $a 1 online resource(xvii, 220 page.)
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504 $a Includes bibliographical references (pages 208-214) and index
505 0 $a Brand and talent -- Contents -- About the author -- Foreword -- Preface -- Acknowledgements -- 01. Introduction -- Part One: Brand -- 02. What is a brand? -- 03. Defining your brand -- 04. Brand delivery -- 05. Brand and social media -- Part Two: Talent -- 06. The talent agenda -- 07. Engaging talent1 -- Part Three: Brand and talent -- 08. A better way -- 09. Purpose -- 10. Ambition -- 11. Strategy -- 12. Proposition -- 13. Putting it all together -- 14. Toolkit -- Part Four: Insight interviews -- 15. Brand and executive talent – Bob Benson -- 16. Brand and diversity – Beth Brooke -- 17. Brand, talent and the new world of work – Dave Coplin -- 18. Brand, talent and strategy – Mike Cullen -- 19. Brand in a multinational conglomerate – Mr Shriprakash Shukla -- 20. Brand and purpose – Michael Sneed -- 21. Brand and talent – Mark Weinberger -- Glossary -- Talent Management Terms -- Resources and Suggested Reading -- Index
520 $a "In Brand and Talent, Kevin Keohane makes the connection between how an organization's purpose, ambition, strategy and positioning should drive and be driven by - its talent agenda. He looks at how organizations ca better communicate with people before, during and after their associatio with the enterprise and presents a "joined up" approach that encompasses th needs of brand, marketing, human resources, corporate communications internal communications and IT. He integrates academic and commercia evidence, as well as practical advice and includes case studies an interviews with thought leaders, such as Tom Crawford, current Head o Internal Comms and Engagement at O2 and UK Director of Internal Comms a British Gas; Gaurav Mishra, Asia Director of Social Media, MSLGROUP; Palom Alos, Head of Global Marketing KPMG; Denmark intranet guru Brett Minchingto and others"-- $c Provided by publisher
520 $a "Many books talk about brand, still more about talent, yet leading organizations are realising their identity as a service/product provider i virtually inseparable from their identity as a place that attracts motivates and benefits from thriving talent. In Brand and Talent, autho Kevin Keohane looks at how organisations can better communicate with peopl before, during and after their association with the enterprise. He present a "joined up" approach that encompasses the needs of brand, marketing, huma resources, corporate communications, internal communications and IT. H integrates academic and commercial evidence, as well as practical advice an includes case studies and interviews"-- $c Provided by publisher
650 0 $a Branding (Marketing) $3 625366
650 0 $a Personnel management $3 774931
650 0 $a Organizational effectiveness $3 710450
856 4 0 $u http://portal.igpublish.com/iglibrary/search/KOGANB0000813.html