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[ subject:"New products- Marketing" ]
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New product development : = managing...
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Thomas, Robert J., (1944-)
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New product development : = managing and forecasting for strategic success /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
New product development :/ Robert J. Thomas.
其他題名:
managing and forecasting for strategic success /
作者:
Thomas, Robert J.,
出版者:
New York :J. Wiley, : c1993.,
面頁冊數:
xiv, 352 p. :ill. ;26 cm.
叢書名:
The Portable MBA series
標題:
New products - Management. -
ISBN:
0471572268 (acid-free paper) :
New product development : = managing and forecasting for strategic success /
Thomas, Robert J.,1944-
New product development :
managing and forecasting for strategic success /Robert J. Thomas. - New York :J. Wiley,c1993. - xiv, 352 p. :ill. ;26 cm. - The Portable MBA series.
Includes bibliographical references (p. 319-338) and indexes.
ISBN: 0471572268 (acid-free paper) :US27.95
LCCN: 93015395Subjects--Topical Terms:
604334
New products
--Management.
LC Class. No.: HF5415.153 / .T48 1993
Dewey Class. No.: 658.5/75
New product development : = managing and forecasting for strategic success /
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