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Museum management and marketing /

Sandell, Richard, (1967-)

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Museum management and marketing /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Museum management and marketing // edited by Richard Sandell and Robert R. Janes.
其他作者:	Sandell, Richard,
出版者:	Milton Park, Abingdon, Oxon ;Routledge, : 2007.,
面頁冊數:	xviii, 420 p. :ill. ;26 cm.
附註:	Simultaneously published in the USA and Canada.
內容註:	Complexity and creativity in contemporary museum management -- Leading change : why transformation efforts fail -- From being about something to being for somebody : the ongoing transformation of the American museum -- Museums : challenges for the 21st century -- Embracing organizational change in museums : a work in progress -- Glenbow staff perspectives -- The effective management of museums : cohesive leadership and visitor focused public programming -- The university art museum : defining purpose and mission -- Strategic management for visitor-oriented museums : a change of focus -- Liberty Science Center in the United States : a mission focused on external relevance -- Measuring social value -- Beyond big and awesome : Outcome based evaluation -- The strategic significance of workforce diversity in museums -- Volunteers in the heritage sector : a neglected audience -- Emotional intelligence, passion, and museum leadership -- Visionary leadership and missionary zeal -- Interim directorships in museums : their impact on individuals and significance to institutions -- The marketing approach in museums -- Can museums be all things to all people? : mission, goals, and marketing's role -- Strangers, guests, or clients? : visitor experiences in museums -- Museum marketing : understanding different types of audiences -- Expanding the museum audience through visitor research -- Revisiting membership scheme typologies in museums and galleries -- A delicate balance : museums and the marketplace -- The impact of free entry to museums.
標題:	Museums - Management. -
電子資源:	http://www.loc.gov/catdir/toc/ecip0617/2006022741.htmlhttp://www.loc.gov/catdir/toc/ecip0617/2006022741.html
ISBN:	0415396298$b(pbk.)

Museum management and marketing /
Museum management and marketing /edited by Richard Sandell and Robert R. Janes. - Milton Park, Abingdon, Oxon ;Routledge,2007. - xviii, 420 p. :ill. ;26 cm.

Simultaneously published in the USA and Canada.

Includes bibliographical references and index.

Complexity and creativity in contemporary museum management -- Leading change : why transformation efforts fail -- From being about something to being for somebody : the ongoing transformation of the American museum -- Museums : challenges for the 21st century -- Embracing organizational change in museums : a work in progress -- Glenbow staff perspectives -- The effective management of museums : cohesive leadership and visitor focused public programming -- The university art museum : defining purpose and mission -- Strategic management for visitor-oriented museums : a change of focus -- Liberty Science Center in the United States : a mission focused on external relevance -- Measuring social value -- Beyond big and awesome : Outcome based evaluation -- The strategic significance of workforce diversity in museums -- Volunteers in the heritage sector : a neglected audience -- Emotional intelligence, passion, and museum leadership -- Visionary leadership and missionary zeal -- Interim directorships in museums : their impact on individuals and significance to institutions -- The marketing approach in museums -- Can museums be all things to all people? : mission, goals, and marketing's role -- Strangers, guests, or clients? : visitor experiences in museums -- Museum marketing : understanding different types of audiences -- Expanding the museum audience through visitor research -- Revisiting membership scheme typologies in museums and galleries -- A delicate balance : museums and the marketplace -- The impact of free entry to museums.

ISBN: 0415396298$b(pbk.)NT$1620

LCCN: 2006022741Subjects--Topical Terms:

559306
Museums
--Management.

LC Class. No.: AM121 / .M877 2007

Dewey Class. No.: 069/.068

Museum management and marketing /
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300 $a xviii, 420 p. : $b ill. ; $c 26 cm.
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504 $a Includes bibliographical references and index.
505 0 $a Complexity and creativity in contemporary museum management -- Leading change : why transformation efforts fail -- From being about something to being for somebody : the ongoing transformation of the American museum -- Museums : challenges for the 21st century -- Embracing organizational change in museums : a work in progress -- Glenbow staff perspectives -- The effective management of museums : cohesive leadership and visitor focused public programming -- The university art museum : defining purpose and mission -- Strategic management for visitor-oriented museums : a change of focus -- Liberty Science Center in the United States : a mission focused on external relevance -- Measuring social value -- Beyond big and awesome : Outcome based evaluation -- The strategic significance of workforce diversity in museums -- Volunteers in the heritage sector : a neglected audience -- Emotional intelligence, passion, and museum leadership -- Visionary leadership and missionary zeal -- Interim directorships in museums : their impact on individuals and significance to institutions -- The marketing approach in museums -- Can museums be all things to all people? : mission, goals, and marketing's role -- Strangers, guests, or clients? : visitor experiences in museums -- Museum marketing : understanding different types of audiences -- Expanding the museum audience through visitor research -- Revisiting membership scheme typologies in museums and galleries -- A delicate balance : museums and the marketplace -- The impact of free entry to museums.
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650 $a Museums $x Marketing. $3 620695
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700 $a Janes, Robert R. $3 620694
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