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Extended reality and metaverse = imm...

Jung, Timothy.

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Extended reality and metaverse = immersive technology in times of crisis /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Extended reality and metaverse/ edited by Timothy Jung, M. Claudia tom Dieck, Sandra Maria Correia Loureiro.
其他題名:	immersive technology in times of crisis /
其他作者:	Jung, Timothy.
團體作者:	International Extended Reality Conference
出版者:	Cham :Springer International Publishing : : 2023.,
面頁冊數:	xii, 348 p. :ill. (chiefly col.), digital ;24 cm.
內容註:	" Opening and Closing Virtual Reality" The Effects of Openness on Interpretation of and Attitude towards Virtual Reality Advertisements -- AR In-Store Solutions for Different Fashion Retail Environments: Retailers' Perspectives -- How Cognitive Flexibility Affects Sense of Power in a Coffee Virtual Setting: the Moderating Role of Personality Traits -- The Great Unknown: How Brand Familiarity Affects the Relationship Between Augmented Reality and Brand Attitude in the Retail Industry -- Augmented Reality (AR) Brand Storytelling: The Role of Flow in Attitude Formation and Associative Learning.
Contained By:	Springer Nature eBook
標題:	Augmented reality - Congresses. -
電子資源:	https://doi.org/10.1007/978-3-031-25390-4
ISBN:	9783031253904

Extended reality and metaverse = immersive technology in times of crisis /
Extended reality and metaverseimmersive technology in times of crisis /[electronic resource] :edited by Timothy Jung, M. Claudia tom Dieck, Sandra Maria Correia Loureiro. - Cham :Springer International Publishing :2023. - xii, 348 p. :ill. (chiefly col.), digital ;24 cm. - Springer proceedings in business and economics,2198-7254. - Springer proceedings in business and economics..

" Opening and Closing Virtual Reality" The Effects of Openness on Interpretation of and Attitude towards Virtual Reality Advertisements -- AR In-Store Solutions for Different Fashion Retail Environments: Retailers' Perspectives -- How Cognitive Flexibility Affects Sense of Power in a Coffee Virtual Setting: the Moderating Role of Personality Traits -- The Great Unknown: How Brand Familiarity Affects the Relationship Between Augmented Reality and Brand Attitude in the Retail Industry -- Augmented Reality (AR) Brand Storytelling: The Role of Flow in Attitude Formation and Associative Learning.

This book features the latest research in the area of immersive technologies as presented at the 7th International Extended Reality (XR) Conference, held in Lisbon, Portugal in 2022. Bridging the gap between academia and industry, it showcases the latest advances in augmented reality (AR), virtual reality (VR), extended reality (XR) and metaverse and their applications in various sectors such as business, marketing, retail, education, healthcare, tourism, events, fashion, entertainment, and gaming. The volume gathers selected research papers by prominent AR, VR, XR and metaverse scholars from around the world. Presenting the most significant topics and latest findings in the fields of augmented reality, virtual reality, extended reality and metaverse, it will be a valuable asset for academics and practitioners alike.

ISBN: 9783031253904

Standard No.: 10.1007/978-3-031-25390-4doiSubjects--Topical Terms:

3270771
Augmented reality
--Congresses.

LC Class. No.: QA76.9.A94

Dewey Class. No.: 006.8

Extended reality and metaverse = immersive technology in times of crisis /
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