東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁 到查詢結果 [ subject:"Mass media- Management." ]

切換: 標籤 | MARC模式 | ISBD

Managing media work /

Deuze, Mark.

FindBook

Google Book

Amazon

博客來

Managing media work /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Managing media work // Mark Deuze, editor.
其他作者:	Deuze, Mark.
出版者:	Thousand Oaks, Calif. :SAGE, : c2011.,
面頁冊數:	xii, 307 p. :ill. ;26 cm.
內容註:	Managing media work / Mark Deuze and Brian Steward -- Media management in theory and practice / Bozena I. Mierzejewska -- The management of the creative industries : from content to context / Chris Bilton -- Managing strategy and maximizing innovation in media organizations / Lucy Ku�ng -- New media policies / Terry Flew -- Global deregulation and media corporations / Philip M. Napoli -- The new international division of cultural labor / Toby Miller -- Journalism in a network / Jane B. Singer -- Atypical newswork, atypical media management / Mark Deuze and Leopoldina Fortunati -- On the wisdom of ignorance : knowledge and the management of contemporary news organizations / Pablo J. Boczkowski -- Understanding multinational media management / Tim Marjoribanks -- The organization of film and television production / Keith Randle -- Producing filmed entertainment / Alisa Perren -- New firms in the screen-based media industry : startups, self-employment, and standing reserve / Charles H. Davis -- Connecting the dots : structure, strategy, and subjectivity in entertainment media / Susan Christopherson -- Advertising : structure, agency, or agencement? / Liz McFall -- From full-service agency to 3-D marketing consultants : "creativity" and organizational change in advertising / Sean Nixon -- Advertising management and professional identity in the digital age / Chris hackley and Amy Rungpaka Tiwsakul -- Managing global public relations in the new media environment / Marina Vujnovic and Dean Kruckeberg -- The culture of gamework / Aphra Kerr -- Same as the old boss? : changes, continuities, and careers in the digital music era / Eric Harvey -- "Life is a pitch" : managing the self in new media work / Rosalind Gill -- Managing media companies through the digital transition / Annet Aris -- Urgent aphorisms : notes on organized networks for the connected multitudes / Geert Lovink and Ned Rossiter.
標題:	Mass media - Management. -
ISBN:	9781412971249 (pbk.) :

Managing media work /
Managing media work /Mark Deuze, editor. - Thousand Oaks, Calif. :SAGE,c2011. - xii, 307 p. :ill. ;26 cm.

Includes bibliographical references and index.

Managing media work / Mark Deuze and Brian Steward -- Media management in theory and practice / Bozena I. Mierzejewska -- The management of the creative industries : from content to context / Chris Bilton -- Managing strategy and maximizing innovation in media organizations / Lucy Ku�ng -- New media policies / Terry Flew -- Global deregulation and media corporations / Philip M. Napoli -- The new international division of cultural labor / Toby Miller -- Journalism in a network / Jane B. Singer -- Atypical newswork, atypical media management / Mark Deuze and Leopoldina Fortunati -- On the wisdom of ignorance : knowledge and the management of contemporary news organizations / Pablo J. Boczkowski -- Understanding multinational media management / Tim Marjoribanks -- The organization of film and television production / Keith Randle -- Producing filmed entertainment / Alisa Perren -- New firms in the screen-based media industry : startups, self-employment, and standing reserve / Charles H. Davis -- Connecting the dots : structure, strategy, and subjectivity in entertainment media / Susan Christopherson -- Advertising : structure, agency, or agencement? / Liz McFall -- From full-service agency to 3-D marketing consultants : "creativity" and organizational change in advertising / Sean Nixon -- Advertising management and professional identity in the digital age / Chris hackley and Amy Rungpaka Tiwsakul -- Managing global public relations in the new media environment / Marina Vujnovic and Dean Kruckeberg -- The culture of gamework / Aphra Kerr -- Same as the old boss? : changes, continuities, and careers in the digital music era / Eric Harvey -- "Life is a pitch" : managing the self in new media work / Rosalind Gill -- Managing media companies through the digital transition / Annet Aris -- Urgent aphorisms : notes on organized networks for the connected multitudes / Geert Lovink and Ned Rossiter.

ISBN: 9781412971249 (pbk.) :UK26.99

LCCN: 2010013966Subjects--Topical Terms:

547563
Mass media
--Management.

LC Class. No.: P96.M34 / M36 2011

Dewey Class. No.: 302.23068

Managing media work /
LDR:02723cam a2200265 a 4500 001 988626
003 OCoLC
005 20111124052911.0
008 111208s2011 caua b 001 0 eng
010 $a 2010013966
020 $a 9781412971249 (pbk.) : $c UK26.99
020 $a 1412971241 (pbk.)
029 1 $a NLGGC $b 325705925
029 1 $a AU@ $b 000045508134
029 1 $a NZ1 $b 13568715
035 $a (OCoLC)526116855
035 $a ER-BW-100-08,SF-BW-100-08
040 $a DLC $c DLC $d YDX $d BTCTA $d YDXCP $d BWX $d CDX $d MST $d IG# $d VLB $d UKMGB
049 $a FISA
050 0 4 $a P96.M34 $b M36 2011
082 0 0 $a 302.23068 $2 22
245 0 0 $a Managing media work / $c Mark Deuze, editor.
260 # $a Thousand Oaks, Calif. : $b SAGE, $c c2011.
300 $a xii, 307 p. : $b ill. ; $c 26 cm.
504 $a Includes bibliographical references and index.
505 0 # $a Managing media work / Mark Deuze and Brian Steward -- Media management in theory and practice / Bozena I. Mierzejewska -- The management of the creative industries : from content to context / Chris Bilton -- Managing strategy and maximizing innovation in media organizations / Lucy Ku�ng -- New media policies / Terry Flew -- Global deregulation and media corporations / Philip M. Napoli -- The new international division of cultural labor / Toby Miller -- Journalism in a network / Jane B. Singer -- Atypical newswork, atypical media management / Mark Deuze and Leopoldina Fortunati -- On the wisdom of ignorance : knowledge and the management of contemporary news organizations / Pablo J. Boczkowski -- Understanding multinational media management / Tim Marjoribanks -- The organization of film and television production / Keith Randle -- Producing filmed entertainment / Alisa Perren -- New firms in the screen-based media industry : startups, self-employment, and standing reserve / Charles H. Davis -- Connecting the dots : structure, strategy, and subjectivity in entertainment media / Susan Christopherson -- Advertising : structure, agency, or agencement? / Liz McFall -- From full-service agency to 3-D marketing consultants : "creativity" and organizational change in advertising / Sean Nixon -- Advertising management and professional identity in the digital age / Chris hackley and Amy Rungpaka Tiwsakul -- Managing global public relations in the new media environment / Marina Vujnovic and Dean Kruckeberg -- The culture of gamework / Aphra Kerr -- Same as the old boss? : changes, continuities, and careers in the digital music era / Eric Harvey -- "Life is a pitch" : managing the self in new media work / Rosalind Gill -- Managing media companies through the digital transition / Annet Aris -- Urgent aphorisms : notes on organized networks for the connected multitudes / Geert Lovink and Ned Rossiter.
650 # 0 $a Mass media $x Management. $3 547563
700 1 # $a Deuze, Mark. $3 1309364