紀錄類型: |
書目-電子資源
: Monograph/item
|
正題名/作者: |
Managing electronic media/ Joan Van Tassel, Lisa Poe-Howfield. |
其他題名: |
making, marketing, and moving digital content / |
作者: |
Van Tassel, Joan M.{me_controlnum} |
其他作者: |
Poe-Howfield, Lisa. |
出版者: |
Burlington, MA :Focal Press/Elsevier, : c2010., |
面頁冊數: |
1 online resource (xiv, 417 p.) :ill. |
內容註: |
CREATIVE INDUSTRIES AND CONTENT-PRODUCING ORGANIZATIONS; Media Industries; Media Organizations; MANAGEMENT AND LEADERSHIP IN MEDIA ORGANIZATIONS; Management and Leadership; Managing Human Resources; Financial Management; MANAGING CONTENT PRODUCTION, ACQUISITION, AND AGGREGATION; Programming, Audience Analysis, and Planning; Preproduction, Production, and Post-Production; Program Acquisition and Aggregation; MONETIZING CONTENT; Packaging, Repackaging and Marketing Content; Selling and Promoting Content; Distributing Content; The Changing Content Value Chain; Business Models; FACING THE FUTURE; Ethical Management in Competitive Industries; Legal and Regulatory Issues; The challenge of Changing Technology. |
內容註: |
The media industries : segments, structures, and similarities -- Media organizations -- Leadership and management -- Managing human resources -- Financial management -- Media consumers : measurement and metrics -- Managing the production process -- Strategies for marketing content -- Packaging, repackaging, and marketing content -- Managing sales : an insider's view -- Distributing content -- The changing media value chain -- Media industry business models -- Legal and regulatory issues -- Ethical issues. |
標題: |
Mass media - Management. - |
電子資源: |
http://www.sciencedirect.com/science/book/9780240810201 |
ISBN: |
9780240810201 |