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Media consumption in Malaysia : = a ...

Wilson, Tony, (1947-)

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Media consumption in Malaysia : = a hermeneutics of human behaviour /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Media consumption in Malaysia :/ Tony Wilson.
其他題名:	a hermeneutics of human behaviour /
作者:	Wilson, Tony,
出版者:	New York :Routledge, Taylor & Francis Group, : 2015.,
面頁冊數:	xxiii, 193 p. :ill ;25 cm.
標題:	Consumer behavior - Malaysia. -
ISBN:	9780415658805

Media consumption in Malaysia : = a hermeneutics of human behaviour /
Wilson, Tony,1947-

Media consumption in Malaysia :a hermeneutics of human behaviour /Tony Wilson. - New York :Routledge, Taylor & Francis Group,2015. - xxiii, 193 p. :ill ;25 cm. - Routledge contemporary Southeast Asia series ;70.

Includes bibliographical references (p. 163-188) and index.

Introduction : why our (re)turn to hermeneutics? Understanding as ubiquitous practice --

Focuses upon fundamental axioms in audience and consumer, media and marketing studies in the context of Malaysia. This is a country with a multi-cultural nation, and such diversity in culture proves an intricate culture nuance for the understanding of consumption. The work analyses Chinese, Indian, Indigenous, and Malay Malaysian citizen-consumers immersed in their participatory or promotional media. In Part 1, the author provides a clarifying account of core topics in social media studies. For example, what is the process of authoring (and reading) participatory media such as Twitter? How do promotional video on social media sites like YouTube present a brand's identity? Does engaging with social media emancipate? In the second part of the book, these cultural questions are applied to the situation in Malaysia. Theory is elucidated here by exploring audience narratives as consumers and citizens in Internet genres from chat room (e.g. Messenger) to micro-blogging. Setting mall and media visiting side by side as metaphor and mirror of each other enables a behavioural analysis, shaped by the philosophical psychology of understanding of Heidegger's hermeneutics. Recently rebranded as the 'practices perspective' on human activity, this realist model of how we achieve intelligible everyday interaction is closely emulated by other theorists and informs disciplines from business to sociology. Presenting a highly innovative approach to studying the consumption and structuring of media reception and use, this book applies a much more sophisticated variant of phenomenology than is generally invoked in Media Studies, Consumer Studies or related domains.

ISBN: 9780415658805GBP90

LCCN: 2014020171Subjects--Topical Terms:

2150550
Consumer behavior
--Malaysia.

LC Class. No.: HN700.6.M3 / W55 2015

Dewey Class. No.: 302.2309595

Media consumption in Malaysia : = a hermeneutics of human behaviour /
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