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Market research made easy

Dennison, Dell, (1948-)

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Market research made easy

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Market research made easy/ Don Doman, Dell Dennison, Margaret Doman.
作者:	Doman, Don.
其他作者:	Dennison, Dell,
出版者:	Bellingham, WA ;Self-Counsel Press, : 2002.,
面頁冊數:	xi, 148 p. ;25 cm.
附註:	Previously published as: Look before you leap : market research made easy.
叢書名:	Sales & marketing series
內容註:	Why research your market? -- Laying the groundwork -- Setting your research direction -- Secondary data: what's available -- Finding the secondary data you need -- Primary data: you're already surrounded by it -- Internet market research -- Primary data: your survey methods -- Writing a questionnaire -- Analyzing and interpreting your data -- When you need to hire a professional -- Everybody ought to have a plan -- The beginning -- Accessing market research data -- Appendixes -- Tables -- Worksheets -- Samples.
標題:	Marketing research. -
電子資源:	http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=130649An electronic book accessible through the World Wide Web; click for information
ISBN:	1423709748 (electronic bk.)

Market research made easy
Doman, Don.

Market research made easy[electronic resource] /Don Doman, Dell Dennison, Margaret Doman. - 2nd ed. - Bellingham, WA ;Self-Counsel Press,2002. - xi, 148 p. ;25 cm. - Sales & marketing series.

Previously published as: Look before you leap : market research made easy.

Includes bibliographical references (p. 141-146).

Why research your market? -- Laying the groundwork -- Setting your research direction -- Secondary data: what's available -- Finding the secondary data you need -- Primary data: you're already surrounded by it -- Internet market research -- Primary data: your survey methods -- Writing a questionnaire -- Analyzing and interpreting your data -- When you need to hire a professional -- Everybody ought to have a plan -- The beginning -- Accessing market research data -- Appendixes -- Tables -- Worksheets -- Samples.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2005.

Available via World Wide Web.

ISBN: 1423709748 (electronic bk.)Subjects--Topical Terms:

532352
Marketing research.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5415.2 / .D66 2002eb

Dewey Class. No.: 658.8/3

Market research made easy
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245 1 0 $a Market research made easy $h [electronic resource] / $c Don Doman, Dell Dennison, Margaret Doman.
250 $a 2nd ed.
260 $a Bellingham, WA ; $a North Vancouver, BC : $c 2002. $b Self-Counsel Press,
300 $a xi, 148 p. ; $c 25 cm.
440 0 $a Sales & marketing series
500 $a Previously published as: Look before you leap : market research made easy.
504 $a Includes bibliographical references (p. 141-146).
505 0 $a Why research your market? -- Laying the groundwork -- Setting your research direction -- Secondary data: what's available -- Finding the secondary data you need -- Primary data: you're already surrounded by it -- Internet market research -- Primary data: your survey methods -- Writing a questionnaire -- Analyzing and interpreting your data -- When you need to hire a professional -- Everybody ought to have a plan -- The beginning -- Accessing market research data -- Appendixes -- Tables -- Worksheets -- Samples.
533 $a Electronic reproduction. $b Boulder, Colo. : $c NetLibrary, $d 2005. $n Available via World Wide Web. $n Access may be limited to NetLibrary affiliated libraries.
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650 $a Marketing $x Recherche. $3 842482
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700 $a Doman, Don. $t Look before you leap : market research made easy. $3 842479
700 $a Doman, Margaret. $3 842480
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