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[ subject:"Market surveys." ]
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Consumer behavior = building marketi...
~
Hawkins, Del I.
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Consumer behavior = building marketing strategy /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Consumer behavior/ Del I. Hawkins, Roger J. Best, Kenneth A. Coney.
其他題名:
building marketing strategy /
作者:
Hawkins, Del I.
其他作者:
Best, Roger J.
出版者:
Boston :Irwin/McGraw-Hill, : c2001.,
面頁冊數:
xxiv, 776 p. :col. ill., tables, graphs, facsims. (some col.), ports. (some col.), col. front. ;26 cm.
附註:
First published 1980.
標題:
Consumer behavior - United States. -
標題:
United States. -
ISBN:
0071177949 (pbk. : international ed.)
Consumer behavior = building marketing strategy /
Hawkins, Del I.
Consumer behavior
building marketing strategy /Del I. Hawkins, Roger J. Best, Kenneth A. Coney. - 8th ed. - Boston :Irwin/McGraw-Hill,c2001. - xxiv, 776 p. :col. ill., tables, graphs, facsims. (some col.), ports. (some col.), col. front. ;26 cm. - Irwin/McGraw-Hill series in marketing. - Irwin/McGraw-Hill series in marketing..
First published 1980.
ISBN: 0071177949 (pbk. : international ed.)
LCCN: 2003041331Subjects--Topical Terms:
647319
Consumer behavior
--United States.Subjects--Geographical Terms:
574237
United States.
Index Terms--Genre/Form:
862783
Case studies.
LC Class. No.: HF5415.33.U6 / .H384 2001
Consumer behavior = building marketing strategy /
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