東華大學圖書館 |

Handbook of research on developing sustainable value in economics, finance, and marketing /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Handbook of research on developing sustainable value in economics, finance, and marketing // Ulas Akkucuk, editor.
其他作者:	Akkucuk, Ulas,
面頁冊數:	PDFs (550 pages)
內容註:	Mindful marketing: a key antecedent for positive marketing outcomes / Ahmet Bayraktar -- Sustainability campaigns and consumer involvement: effects of altruism, locus of control, and long-term orientation / Zeynep Balanli, Özlem Hesapçi -- Premium price for environmentally friendly products in the Malaysian market / Jeen Wei Ong [and 4 others] -- How brands communicate sustainability messages in emerging markets: a content analysis based on corporate websites and social media / Aysu Göçer, Tugba Örten Tugrul -- Green marketing: a conceptual framework and suggestions for industrial services marketing / Ceren Altuntas Vural -- Broadening the concept of green marketing: strategic corporate social responsibility / Özlem Alikiliç -- Promoting healthy lifestyle for sustainable development / Filiz Bozkurt, Ahu Ergen -- Integrated waste management / Günay Kocasoy -- Sustainable waste management / Sami Gören -- Creative energy alternatives: cheap and clean future energy for Turkey / Esin Okay -- A modern approach to sustainable resource management: ecological footprint / Gökhan Tenikler, Murat Selim Selvi -- How can we achieve sustainability?: lessons from developed countries / Doaa Salman, Farah Tarkhan, Nada Mohamed, Alia Farouk, Donia Kamal -- Ethics in management and institutionalization of ethics / Ilknur Sayan, Güngör Karaca -- Corporate social responsibility and ethics in management in light of sustainable development / N. Öykü Iyigün -- Integrating ethics into management: why is it important? / Irem Tukel, Deniz Zaptcioglu Celikdemir -- Environmental management accounting / Sevin Gurarda -- Disclosure for sustainability: the case of integrated reporting / Gözde Ünal, Ali Çoskun -- The effect of capital structure on profitability: an empirical analysis / Seda Erdogan -- The effect of low employee turnover ratio on bank profitability in Turkey / Hasan Dinçer, Ümit Hacioglu, Türker Tugsal -- The rise of credit default swaps and its implications on financial stability / Fatma Sezer Dural -- Financial problems of the small- and medium-sized enterprises and solution suggestions / Hasan Dinçer, Ümit Hacioglu, Fatma Beyaztas -- Sales force appraisal system: integration and automation / K. Prakash Vel, Amith Raman -- The structural effects of quality management control systems on organizational performance / Zulnaidi Yaacob -- Explaining the firm's de-internationalization process by using resource-based view / Zeynep Sadikoglu -- Understanding the antecedents of customer loyalty by applying structural equation modeling / Gülhayat Gölbasi Simsek, Fatma Noyan Tekeli -- The importance of information and communication technologies in establishing healthcare services with a universal coverage / Davuthan Günaydin, Hakan Cavlak, GamzeYildiz Seren, Korhan Arun -- Marketing strategies for the generation "C" consumer behavior: an overview for the GSM market in Turkey / Burcin Kaplan -- Relationship between movie industry and marketing with respect to cultural economy / Elif Ulker Demirel.
標題:	Sustainable development. -
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-6635-1
ISBN:	9781466666368 (ebook)

Handbook of research on developing sustainable value in economics, finance, and marketing /
Handbook of research on developing sustainable value in economics, finance, and marketing /Ulas Akkucuk, editor. - PDFs (550 pages)

Includes bibliographical references.

Mindful marketing: a key antecedent for positive marketing outcomes / Ahmet Bayraktar -- Sustainability campaigns and consumer involvement: effects of altruism, locus of control, and long-term orientation / Zeynep Balanli, Özlem Hesapçi -- Premium price for environmentally friendly products in the Malaysian market / Jeen Wei Ong [and 4 others] -- How brands communicate sustainability messages in emerging markets: a content analysis based on corporate websites and social media / Aysu Göçer, Tugba Örten Tugrul -- Green marketing: a conceptual framework and suggestions for industrial services marketing / Ceren Altuntas Vural -- Broadening the concept of green marketing: strategic corporate social responsibility / Özlem Alikiliç -- Promoting healthy lifestyle for sustainable development / Filiz Bozkurt, Ahu Ergen -- Integrated waste management / Günay Kocasoy -- Sustainable waste management / Sami Gören -- Creative energy alternatives: cheap and clean future energy for Turkey / Esin Okay -- A modern approach to sustainable resource management: ecological footprint / Gökhan Tenikler, Murat Selim Selvi -- How can we achieve sustainability?: lessons from developed countries / Doaa Salman, Farah Tarkhan, Nada Mohamed, Alia Farouk, Donia Kamal -- Ethics in management and institutionalization of ethics / Ilknur Sayan, Güngör Karaca -- Corporate social responsibility and ethics in management in light of sustainable development / N. Öykü Iyigün -- Integrating ethics into management: why is it important? / Irem Tukel, Deniz Zaptcioglu Celikdemir -- Environmental management accounting / Sevin Gurarda -- Disclosure for sustainability: the case of integrated reporting / Gözde Ünal, Ali Çoskun -- The effect of capital structure on profitability: an empirical analysis / Seda Erdogan -- The effect of low employee turnover ratio on bank profitability in Turkey / Hasan Dinçer, Ümit Hacioglu, Türker Tugsal -- The rise of credit default swaps and its implications on financial stability / Fatma Sezer Dural -- Financial problems of the small- and medium-sized enterprises and solution suggestions / Hasan Dinçer, Ümit Hacioglu, Fatma Beyaztas -- Sales force appraisal system: integration and automation / K. Prakash Vel, Amith Raman -- The structural effects of quality management control systems on organizational performance / Zulnaidi Yaacob -- Explaining the firm's de-internationalization process by using resource-based view / Zeynep Sadikoglu -- Understanding the antecedents of customer loyalty by applying structural equation modeling / Gülhayat Gölbasi Simsek, Fatma Noyan Tekeli -- The importance of information and communication technologies in establishing healthcare services with a universal coverage / Davuthan Günaydin, Hakan Cavlak, GamzeYildiz Seren, Korhan Arun -- Marketing strategies for the generation "C" consumer behavior: an overview for the GSM market in Turkey / Burcin Kaplan -- Relationship between movie industry and marketing with respect to cultural economy / Elif Ulker Demirel.

Restricted to subscribers or individual electronic text purchasers.

"This book provides the latest empirical research findings on how sustainable development can work not just for organizations, but for the global economy as a whole, covering various fields, including economics, finance, and marketing; operations management; communication sciences; sociology; and information technology"--Provided by publisher.

Mode of access: World Wide Web.

ISBN: 9781466666368 (ebook)

Standard No.: 10.4018/978-1-4666-6635-1doi

LCCN: 2014032314Subjects--Topical Terms:

528388
Sustainable development.
Subjects--Index Terms:

Ecological conservation

LC Class. No.: HC79.E5 / H328538 2015e

Dewey Class. No.: 338.9/27

Handbook of research on developing sustainable value in economics, finance, and marketing /
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506 $a Restricted to subscribers or individual electronic text purchasers.
520 3 $a "This book provides the latest empirical research findings on how sustainable development can work not just for organizations, but for the global economy as a whole, covering various fields, including economics, finance, and marketing; operations management; communication sciences; sociology; and information technology"--Provided by publisher.
530 $a Also available in print.
538 $a Mode of access: World Wide Web.
650 0 $a Sustainable development. $3 528388
650 0 $a Environmentalism $x Economic aspects. $3 1976478
650 0 $a Green marketing. $3 556558
650 0 $a Finance $x Environmental aspects. $3 1361493
650 0 $a Management $x Environmental aspects. $3 694371
653 $a Ecological conservation
653 $a Economic crises and recovery
653 $a Energy markets
653 $a Ethics in management
653 $a Globalization and sustainable business
653 $a Renewable energy resources
653 $a Sustainable operations management
653 $a Waste management
700 1 $a Akkucuk, Ulas, $d 1975- $e editor. $3 2143060
710 2 $a IGI Global, $e publisher. $3 2142982
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