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Managing a Chinese partner : = insig...

Chong, Lub Bun,

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Managing a Chinese partner : = insights from four global companies /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Managing a Chinese partner :/ Lub Bun Chong.
其他題名:	insights from four global companies /
作者:	Chong, Lub Bun,
面頁冊數:	1 online resource.
內容註:	1. The Case for Laying the Cornerstones -- 2. Danone's Bitter Split-up With Hangzhou Wahaha -- 3. Nestle's Nurturing Care of Totole -- 4. Coca-Cola's Long Courtship of COFCO -- 5. SABMiller's Leap of Faith with China Resources -- 6. Lonely Journey of an Ice Cream Peddler in China -- 7. Catering To Every Palate in China (almost) -- 8. Three Steps to Laying the Cornerstones.
標題:	International business enterprises - China. -
電子資源:	http://link.springer.com/10.1057/9781137005823
ISBN:	1137005823 (electronic bk.)

Managing a Chinese partner : = insights from four global companies /
Chong, Lub Bun,

Managing a Chinese partner :insights from four global companies /Lub Bun Chong. - 1 online resource.

1. The Case for Laying the Cornerstones -- 2. Danone's Bitter Split-up With Hangzhou Wahaha -- 3. Nestle's Nurturing Care of Totole -- 4. Coca-Cola's Long Courtship of COFCO -- 5. SABMiller's Leap of Faith with China Resources -- 6. Lonely Journey of an Ice Cream Peddler in China -- 7. Catering To Every Palate in China (almost) -- 8. Three Steps to Laying the Cornerstones.

From 2007 to 2009, French food and beverage giant Danone and Chinese entrepreneur Zong Qinghou - who is ranked number one on Forbes' China Rich List 2012 - were embroiled in a highly rancorous dispute over their joint venture, Hangzhou Wahaha. It transpired that even French President Sarkozy reportedly found time in his 2007 three-day state visit to China to discuss the 'Wahaha' dispute with his Chinese counterpart, President Hu. Behind the melodrama of the 'Wahaha' dispute lies an important lesson for foreign companies in China. As a result of the global shift in power, the imperative for a foreign company to manage its Chinese Partner has never been stronger since China re-opened its doors for business in 1978. By drawing on the experiences of Danone, Nestle, Coca-Cola and SABMiller, this book provides an insight into why, as well as, how the managing of a Chinese Partner can deliver sustainable value for a joint venture in China.

ISBN: 1137005823 (electronic bk.)

Source: 575746Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

679965
International business enterprises
--China.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HD62.47

Dewey Class. No.: 658/.044

Managing a Chinese partner : = insights from four global companies /
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