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New luxury management = creating and...
Rigaud-Lacresse, Emmanuelle.

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  • New luxury management = creating and managing sustainable value across the organization /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: New luxury management/ edited by Emmanuelle Rigaud-Lacresse, Fabrizio Maria Pini.
    其他題名: creating and managing sustainable value across the organization /
    其他作者: Rigaud-Lacresse, Emmanuelle.
    出版者: Cham :Springer International Publishing : : 2017.,
    面頁冊數: xxii, 311 p. :ill., digital ;24 cm.
    內容註: Introduction (Fabrizio Maria Pini and Emmanuelle Rigaud-Lacresse) -- Luxury as a Construct: An Evolutionary Perspective (Alessandro Brun) -- Part One: Discovering Luxury -- Luxury Dynamics (Emmanuelle Rigaud-Lacresse) -- Global Organisational Leadership for Luxury Companies (Karina Jensen) -- Financial Reporting and Communication in the Luxury Industry (Laurent Herve) -- Part Two: Key Assets and Competencies for Value Creation in the Luxury Company -- A Narrative Approach to Luxury Brands (Fabrizio Maria Pini) -- Financial Valuation for Luxury Brands (Maria Ruiz Garcia) -- Brand as a legal asset for luxury companies: brand power (Andre Caroline, Arnaud Fournier) -- Know-how, skills and competencies as knowledge assets for luxury companies (Fabien Seraidarian, Ruxanda Kmiec) -- Luxury and Prime Locations (Stephan Fourneau) -- Part Three: Key Processes for Value Creation in Luxury Companies -- Managing the Creative Process (Paola Bertola, Chiara Colombi, Federica Vacca) -- Supply Chain Management in the Luxury Industry (Alessandro Brun) -- Creating a Seamless Experience for Luxury Consumers Integrating Online and Offline Communication (Fabrizio Maria Pini, Valeria Pelleschi) -- Part Four: Growth for Value Creation in Luxury Industries -- Growth Archetypes in Luxury Companies (Emmanuelle Rigaud-Lacresse, Seraidarian Fabien) -- Integration of Mergers and Acquisitions in Fashion and Luxury Industry (Barbara Quaquarelli) -- International Retailing and Growth Paths (Cecilia Castelli, Antonella Moretto)
    Contained By: Springer eBooks
    標題: Luxury goods industry. -
    電子資源: http://dx.doi.org/10.1007/978-3-319-41727-1
    ISBN: 9783319417271
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W9315694 電子資源 11.線上閱覽_V 電子書 EB HD9999.L852 N49 2017 一般使用(Normal) 在架 0
  • 1 筆 • 頁數 1 •
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