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[ subject:"Luxuries- Marketing." ]
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Developing successful global strateg...
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Mosca, Fabrizio.
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Developing successful global strategies for marketing luxury brands
Record Type:
Electronic resources : Monograph/item
Title/Author:
Developing successful global strategies for marketing luxury brands/ Fabrizio Mosca, Cecilia Casalegno, and Rosalia Gallo-Martinez.
other author:
Mosca, Fabrizio.
Published:
Hershey :IGI Global Publisher of Timely Knowledge, : 2021,
Description:
1 online resource (xxiii, 351 p.)
Subject:
Luxury goods industry. -
Online resource:
https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-5882-9
ISBN:
9781799858836 (ebk.)
Developing successful global strategies for marketing luxury brands
Developing successful global strategies for marketing luxury brands
[electronic resource] /Fabrizio Mosca, Cecilia Casalegno, and Rosalia Gallo-Martinez. - Hershey :IGI Global Publisher of Timely Knowledge,2021 - 1 online resource (xxiii, 351 p.) - Advances in marketing, customer relationship management, and e-services (AMCRES) book series..
Includes bibliographical references and index.
"This book presents the most relevant upgraded theoretical frameworks and empirical research about the marketing of luxury goods, offering contributions focused on contemporary issues affecting luxury industries such as digital transformation, sustainable development, changes in luxury consumers' behavior, integration between physical and online channels, and the development of social media marketing strategies"--
ISBN: 9781799858836 (ebk.)
LCCN: 2020048962Subjects--Topical Terms:
1246722
Luxury goods industry.
LC Class. No.: HD9999.L852 / D48 2021
Dewey Class. No.: 658.8/02
Developing successful global strategies for marketing luxury brands
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Developing successful global strategies for marketing luxury brands
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[electronic resource] /
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Fabrizio Mosca, Cecilia Casalegno, and Rosalia Gallo-Martinez.
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Hershey :
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IGI Global Publisher of Timely Knowledge,
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2021
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1 online resource (xxiii, 351 p.)
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Advances in marketing, customer relationship management, and e-services (AMCRES) book series.
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Includes bibliographical references and index.
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"This book presents the most relevant upgraded theoretical frameworks and empirical research about the marketing of luxury goods, offering contributions focused on contemporary issues affecting luxury industries such as digital transformation, sustainable development, changes in luxury consumers' behavior, integration between physical and online channels, and the development of social media marketing strategies"--
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Casalegno, Cecilia,
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Gallo-Martinez, Rosalia,
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https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-5882-9
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1
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W9449201
電子資源
11.線上閱覽_V
電子書
EB HD9999.L852 D48 2021
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1 records • Pages 1 •
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