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Sony vs. Samsung : = the inside stor...

Chung, Se-jin, (1960-)

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Sony vs. Samsung : = the inside story of the electronics giants' battle for global supremacy /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Sony vs. Samsung :/ Sea-Jin Chang.
其他題名:	the inside story of the electronics giants' battle for global supremacy /
其他題名:	Sony versus Samsung
作者:	Chung, Se-jin,
出版者:	Singapore ;John Wiley & Sons (Asia), : c2008.,
面頁冊數:	xi, 200 p. :ill. ;24 cm.
標題:	Electronic industries - History. - Japan -
ISBN:	9780470823712 (pbk.) :

Sony vs. Samsung : = the inside story of the electronics giants' battle for global supremacy /
Chung, Se-jin,1960-

Sony vs. Samsung :the inside story of the electronics giants' battle for global supremacy /Sony versus SamsungSea-Jin Chang. - Singapore ;John Wiley & Sons (Asia),c2008. - xi, 200 p. :ill. ;24 cm.

Includes bibliographical references (p. 175-186) and index.

"In 2002 a milestone occurred in the electronics industry. The market capitalization of Sony fell below that of Samsung for the first time. Why did the performance of Sony, which once dominated the global electronics industry, drop so rapidly while Samsung emerged from nowhere?" "This book from leading business professor Sea-Jin Chang compares key strategic decisions by Sony and Samsung with respect to technology, marketing, organizational infrastructure, and globalization strategies from the mid-1990s to 2006." "One of the key findings drawn from this book is that the performance differences between Sony and Samsung cannot be attributed solely to their strategies. Rather, organizational processes and executive leadership also contributed significantly to their performances. The author examines these contributions in detail and in doing so reveals much about each company's approach to global expansion and their key factors for success and failure." "Sony vs. Samsung examines the challenges that Samsung faces, despite its remarkable performance, while evaluating Sony's potential, despite its current struggles. The conclusions provide useful insights for all companies involved in competitive global markets."--BOOK JACKET.

ISBN: 9780470823712 (pbk.) :US19.95

LCCN: 2012470323Subjects--Corporate Names:

722379
Sony Kabushiki Kaisha.
Subjects--Topical Terms:

1968365
Electronic industries
--History.--Japan

LC Class. No.: HD9696.A3 / J324 2008

Dewey Class. No.: 338.7/6213/0952

Sony vs. Samsung : = the inside story of the electronics giants' battle for global supremacy /
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