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Understanding consumer financial beh...

Raaij, W. Fred van.

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Understanding consumer financial behavior = Money Management in an Age of Financial Illiteracy /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Understanding consumer financial behavior/ by W. Fred van Raaij.
其他題名:	Money Management in an Age of Financial Illiteracy /
作者:	Raaij, W. Fred van.
出版者:	New York :Palgrave Macmillan US : : 2016.,
面頁冊數:	xvi, 285 p. :ill., digital ;23 cm.
Contained By:	Springer eBooks
標題:	Consumer behavior - Psychological aspects. -
電子資源:	http://dx.doi.org/10.1057/9781137544254
ISBN:	9781137544254

Understanding consumer financial behavior = Money Management in an Age of Financial Illiteracy /
Raaij, W. Fred van.

Understanding consumer financial behaviorMoney Management in an Age of Financial Illiteracy /[electronic resource] :by W. Fred van Raaij. - New York :Palgrave Macmillan US :2016. - xvi, 285 p. :ill., digital ;23 cm.

Government policies, marketing campaigns of banks, insurance companies and other financial institutions, and consumers' protective actions all depend on assumptions about consumer financial behavior. Unfortunately, many consumers have no or little knowledge of budgeting, financial products, and financial planning. It is therefore important that organizations and market authorities know why consumers spend, borrow, insure, invest, and save for their retirement - or why they do not. Understanding Consumer Financial Behavior provides a systemic economic and behavioral approach to the way people handle their finances. It discusses the different types of financial behaviors consumers may engage in and explores the psychological explanations for their behavior and choices. This exciting new book is essential reading for scholars of marketing, finance, and management; financial professionals; and consumer policy makers.

ISBN: 9781137544254

Standard No.: 10.1057/9781137544254doiSubjects--Topical Terms:

779325
Consumer behavior
--Psychological aspects.

LC Class. No.: HF5415.32 / .R33 2016

Dewey Class. No.: 332.024

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