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Managing, marketing, and maintaining...

de Brito, Mónica Morais, (1971-)

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Managing, marketing, and maintaining maritime and coastal tourism

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Managing, marketing, and maintaining maritime and coastal tourism/ Mónica Morais de Brito, Alvaro Dias, Mafalda Patuleia, editors.
其他作者:	de Brito, Mónica Morais,
出版者:	Hershey, PA :Business Science Reference, : 2020.,
面頁冊數:	1 online resource (xix, 325 p.)
內容註:	Nautical stations, catalysts for sustainable tourism development : the case of the Sines nautical station / Mónica Morais de Brito, Andreia Cordeiro -- Products in maritime and costal tourism : the case of coasteering / Francisco Silva, Maria Almeida, Bárbara Gonçalves -- Eco-Innovation in coastal hotels : is there a match with tourist perspectives? / Álvaro Dias,Ricardo Ferro, Francisco Bustelo -- Sea tourism heritage in Portuguese coastal territory / Norberto Santos, Claudete Moreira, Rui Ferreira, Luís Silveira -- Human resources management for sustainable sea tourism / Isabel Duarte -- Portuguese lighthouses : a way to diversify tourism in the coastal territories / Mónica de Brito -- Tourism marketing : the promotion of the coastal tourism around the maritime activities / Nuno Miguel Castaheira Almeida -- Creative tourism and creative entrepreneurs on coastal locations / Ma. de Fátima Leão, Álvaro Dias -- The cruise industry In the world / Miguel Marques -- Some experiences of coastal managing : low-carbon development of Croatian islands / Mirjana Kovacic, Astrid Zekic -- Nautical tourism in the North Atlantic : the development of yachting in the Azores Islands / Luís Silveira, Norberto Santos, Claudete Moreira, Rui Ferreira -- Creative entrepreneurship on coastal locations : the decentralization of tourism destinations / Álvaro de Borba Dias, Fátima Leão -- Innovative tourism partnership models : the case of nautical stations in Portugal and Spain / Marta Amaral, Ana Rodrigues, Pedro Cravo -- Responsible nature tourism development models : the case study of whale watching in the Azores / Tiago Lopes, Francisco Silva -- Safety and security as premises for the competitiveness of coastal and maritime tourism / José Gouveia -- The sea by tradition : from the slogan to the brand : exploring a successful case of territorial strategy anchored in the sea and tourism / Paulo Teixeira Costa, Medéia Veríssimo.
標題:	Tourism - Marketing. -
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-1522-8
ISBN:	9781799815242 (ebk.)

Managing, marketing, and maintaining maritime and coastal tourism
Managing, marketing, and maintaining maritime and coastal tourism[electronic resource] /Mónica Morais de Brito, Alvaro Dias, Mafalda Patuleia, editors. - Hershey, PA :Business Science Reference,2020. - 1 online resource (xix, 325 p.) - Advances in hospitality, tourism, and the services industry (AHTSI) book series.

Includes bibliographical references and index.

Nautical stations, catalysts for sustainable tourism development : the case of the Sines nautical station / Mónica Morais de Brito, Andreia Cordeiro -- Products in maritime and costal tourism : the case of coasteering / Francisco Silva, Maria Almeida, Bárbara Gonçalves -- Eco-Innovation in coastal hotels : is there a match with tourist perspectives? / Álvaro Dias,Ricardo Ferro, Francisco Bustelo -- Sea tourism heritage in Portuguese coastal territory / Norberto Santos, Claudete Moreira, Rui Ferreira, Luís Silveira -- Human resources management for sustainable sea tourism / Isabel Duarte -- Portuguese lighthouses : a way to diversify tourism in the coastal territories / Mónica de Brito -- Tourism marketing : the promotion of the coastal tourism around the maritime activities / Nuno Miguel Castaheira Almeida -- Creative tourism and creative entrepreneurs on coastal locations / Ma. de Fátima Leão, Álvaro Dias -- The cruise industry In the world / Miguel Marques -- Some experiences of coastal managing : low-carbon development of Croatian islands / Mirjana Kovacic, Astrid Zekic -- Nautical tourism in the North Atlantic : the development of yachting in the Azores Islands / Luís Silveira, Norberto Santos, Claudete Moreira, Rui Ferreira -- Creative entrepreneurship on coastal locations : the decentralization of tourism destinations / Álvaro de Borba Dias, Fátima Leão -- Innovative tourism partnership models : the case of nautical stations in Portugal and Spain / Marta Amaral, Ana Rodrigues, Pedro Cravo -- Responsible nature tourism development models : the case study of whale watching in the Azores / Tiago Lopes, Francisco Silva -- Safety and security as premises for the competitiveness of coastal and maritime tourism / José Gouveia -- The sea by tradition : from the slogan to the brand : exploring a successful case of territorial strategy anchored in the sea and tourism / Paulo Teixeira Costa, Medéia Veríssimo.

""This book examines the application of multidisciplinary and interdisciplinarity logic surrounding sea tourism. It also explores the dynamic capabilities and the methods of overall management of hospitality by the sea"--Provided by publisher"--

ISBN: 9781799815242 (ebk.)

LCCN: 2019030369Subjects--Topical Terms:

543067
Tourism
--Marketing.

LC Class. No.: G155.A1 / M2619 2020

Dewey Class. No.: 910.68

Managing, marketing, and maintaining maritime and coastal tourism
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