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Marketing for hospitality and tourism /

~

Bowen, John (1948-)

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Marketing for hospitality and tourism /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Marketing for hospitality and tourism // Philip Kotler, John Bowen, James Makens.
作者:	Kotler, Philip.
其他作者:	Bowen, John
出版者:	Upper Saddle River, NJ :Prentice Hall, : c2003.,
面頁冊數:	xvii, 893 p. :col. ill. ;27 cm.
標題:	Hospitality industry - Marketing. -
ISBN:	0130996114

Marketing for hospitality and tourism /
Kotler, Philip.

Marketing for hospitality and tourism /Philip Kotler, John Bowen, James Makens. - 3rd ed. - Upper Saddle River, NJ :Prentice Hall,c2003. - xvii, 893 p. :col. ill. ;27 cm.

Includes bibliographical references and index.

ISBN: 0130996114

LCCN: 2002002217Subjects--Topical Terms:

700247
Hospitality industry
--Marketing.

LC Class. No.: TX911.3.M3 / K68 2003

Dewey Class. No.: 647.94/068/8

Marketing for hospitality and tourism /
LDR:00590cam a2200193 a 45 001 692755
005 20040903
008 040816s2003 njua b 00110 eng
010 $a 2002002217
020 $a 0130996114
035 $a bmw93000012
040 $a DLC $c DLC $d DLC
042 $a pcc
050 0 0 $a TX911.3.M3 $b K68 2003
082 0 0 $a 647.94/068/8 $2 21
100 $a Kotler, Philip. $3 520689
245 1 0 $a Marketing for hospitality and tourism / $c Philip Kotler, John Bowen, James Makens.
250 $a 3rd ed.
260 $a Upper Saddle River, NJ : $c c2003. $b Prentice Hall,
300 $a xvii, 893 p. : $b col. ill. ; $c 27 cm.
504 $a Includes bibliographical references and index.
650 $a Hospitality industry $x Marketing. $3 700247
650 $a Tourism $x Marketing. $3 543067
700 $a Bowen, John $q (John T.), $d 1948- $3 716175
700 $a Makens, James C. $3 710500

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