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Building reputational capital = stra...

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Building reputational capital = strategies for integrity and fair play that improve the bottom line /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Building reputational capital/ Kevin T. Jackson.
其他題名:	strategies for integrity and fair play that improve the bottom line /
作者:	Jackson, Kevin T.
出版者:	Oxford ;Oxford University Press, : c2004.,
面頁冊數:	227 p. :ill. ;25 cm.
內容註:	Introduction : The economics of character and credibility -- What is reputational capital? : Switching paradigms; Getting a handle on reputational capital; A fresh economic concept with strategic significance; How to gauge reputational capital; Integrity and fair play: wellsprings of reputation; Tallying up reputational effects; Becoming a zeta firm: a company of character -- How to build and sustain reputational capital : Generating reputational capital; Forging reputation from inside; Outside-in strategies; Harnessing your firm's reputational strengths; Strategies for building reputation across cultures; Reputation rescue -- Conclusion.
標題:	Business ethics. -
電子資源:	http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=120932An electronic book accessible through the World Wide Web; click for information
ISBN:	019518436X (electronic bk.)

Building reputational capital = strategies for integrity and fair play that improve the bottom line /
Jackson, Kevin T.

Building reputational capitalstrategies for integrity and fair play that improve the bottom line /[electronic resource] :Kevin T. Jackson. - Oxford ;Oxford University Press,c2004. - 227 p. :ill. ;25 cm.

Includes bibliographical references (p. [211]-217) and index.

Introduction : The economics of character and credibility -- What is reputational capital? : Switching paradigms; Getting a handle on reputational capital; A fresh economic concept with strategic significance; How to gauge reputational capital; Integrity and fair play: wellsprings of reputation; Tallying up reputational effects; Becoming a zeta firm: a company of character -- How to build and sustain reputational capital : Generating reputational capital; Forging reputation from inside; Outside-in strategies; Harnessing your firm's reputational strengths; Strategies for building reputation across cultures; Reputation rescue -- Conclusion.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2004.

Available via World Wide Web.

ISBN: 019518436X (electronic bk.)Subjects--Topical Terms:

541588
Business ethics.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5387 / .J297 2004eb

Dewey Class. No.: 658.4/08

Building reputational capital = strategies for integrity and fair play that improve the bottom line /
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245 1 0 $a Building reputational capital $h [electronic resource] : $b strategies for integrity and fair play that improve the bottom line / $c Kevin T. Jackson.
260 $a Oxford ; $a New York : $c c2004. $b Oxford University Press,
300 $a 227 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references (p. [211]-217) and index.
505 0 $a Introduction : The economics of character and credibility -- What is reputational capital? : Switching paradigms; Getting a handle on reputational capital; A fresh economic concept with strategic significance; How to gauge reputational capital; Integrity and fair play: wellsprings of reputation; Tallying up reputational effects; Becoming a zeta firm: a company of character -- How to build and sustain reputational capital : Generating reputational capital; Forging reputation from inside; Outside-in strategies; Harnessing your firm's reputational strengths; Strategies for building reputation across cultures; Reputation rescue -- Conclusion.
533 $a Electronic reproduction. $b Boulder, Colo. : $c NetLibrary, $d 2004. $n Available via World Wide Web. $n Access may be limited to NetLibrary affiliated libraries.
650 $a Business ethics. $3 541588
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650 $a Leadership $x Moral and ethical aspects. $3 545944
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