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[ subject:"Exports- Developing countries." ]
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Export marketing management /
~
Ward, James J.
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Export marketing management /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Export marketing management // International Trade Centre UNCTAD/GATT ; edited by James J. Ward.
其他作者:
Ward, James J.
出版者:
Geneva :International Trade Centre UNCTAD/GATT., : 1985.,
面頁冊數:
356 p. ;21 cm.
附註:
"Designed especially for businessmen in developing countries; ... prepared primarily for use with the ITC's training pack, Export marketing."--Foreword.
內容註:
The export marketing process--Researching export markets--Export product strategy considerations--Distribution policies for exporting--Promotion in export marketing--Pricing for export markets--Selected case studies in export marketing management.
標題:
Export marketing - Management. -
Export marketing management /
Export marketing management /
International Trade Centre UNCTAD/GATT ; edited by James J. Ward. - Geneva :International Trade Centre UNCTAD/GATT.,1985. - 356 p. ;21 cm. - Training handbook series ;no. 4.
"Designed especially for businessmen in developing countries; ... prepared primarily for use with the ITC's training pack, Export marketing."--Foreword.
The export marketing process--Researching export markets--Export product strategy considerations--Distribution policies for exporting--Promotion in export marketing--Pricing for export markets--Selected case studies in export marketing management.Subjects--Topical Terms:
647445
Export marketing
--Management.
LC Class. No.: HF1009.5 / .E936 1985
Export marketing management /
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International Trade Centre UNCTAD/GATT ; edited by James J. Ward.
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