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Challenges for the trade in central ...

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Challenges for the trade in central and southeast Europe

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Challenges for the trade in central and southeast Europe/ edited by Sanda Renko, Blazenka Knezevic.
其他作者:	Renko, Sanda.
出版者:	Bingley, U.K. :Emerald, : 2013.,
面頁冊數:	1 online resource (xii, 171 p.) :ill.
內容註:	ch. 1. Internationalization of retail in Poland and Croatia / Blazenka Knezevic, Marek Szarucki -- ch. 2 Interaction of trade activities between selected southeast European countries / Sanda Renko -- ch. 3. Trade in terms of ecological economics / Sreten Cuzovic, Svetlana Sokolov Mladenovic -- ch. 4. The role of retailers in developing a healthy lifestyle in Poland / Grazyna Smigielska -- ch. 5. Socially responsible marketing in creating value for customers in the Polish market / Edyta Rudawska -- ch. 6. Control of mergers in grocery retail market in Croatia / Jasminka Pecotic Kaufman -- ch. 7. Shoppers perceptions of retail agglomeration characteristics in Zagreb region / Ivan-Damir Anic, Milivoj Markovic, Nikola Knego -- ch. 8. Effects of risk-related purchasing factors on private label quality perceptions in Bosnia and Herzegovina / Adi Alic, Emir Agic, Almir Pestek -- ch. 9. Challenges of e-retailing : impulsive buying behaviour / Katija Vojvodic, Matea Matic.
標題:	Europe, Eastern - Ethnic relations. -
電子資源:	http://www.emeraldinsight.com/doi/book/10.1108/S1876-066x(2013)29
ISBN:	9781781908334 (electronic bk.)

Challenges for the trade in central and southeast Europe
Challenges for the trade in central and southeast Europe[electronic resource] /edited by Sanda Renko, Blazenka Knezevic. - Bingley, U.K. :Emerald,2013. - 1 online resource (xii, 171 p.) :ill. - International business and management,v. 291876-066X ;. - International business and management series ;v. 27..

ch. 1. Internationalization of retail in Poland and Croatia / Blazenka Knezevic, Marek Szarucki -- ch. 2 Interaction of trade activities between selected southeast European countries / Sanda Renko -- ch. 3. Trade in terms of ecological economics / Sreten Cuzovic, Svetlana Sokolov Mladenovic -- ch. 4. The role of retailers in developing a healthy lifestyle in Poland / Grazyna Smigielska -- ch. 5. Socially responsible marketing in creating value for customers in the Polish market / Edyta Rudawska -- ch. 6. Control of mergers in grocery retail market in Croatia / Jasminka Pecotic Kaufman -- ch. 7. Shoppers perceptions of retail agglomeration characteristics in Zagreb region / Ivan-Damir Anic, Milivoj Markovic, Nikola Knego -- ch. 8. Effects of risk-related purchasing factors on private label quality perceptions in Bosnia and Herzegovina / Adi Alic, Emir Agic, Almir Pestek -- ch. 9. Challenges of e-retailing : impulsive buying behaviour / Katija Vojvodic, Matea Matic.

This volume focuses on Central and Southeast Europe, and explores the dynamic and complex area of distributive trade on markets which have recently undergone a huge transformation. Papers in the volume employ both quantitative and qualitative research methods, and focus on retailing, international trade, relationships between retailers and suppliers, sustainability, private brands, loyalty programs, e-commerce and retailing strategies. Challenges For Trade in Central and Southeast Europe offers insights that will assist retailers, wholesalers and logistics companies in their decision making, as well as exploring macro topics that consider the effects of trade on the economy as a whole. There is much of value for a broad international readership, including academics, practitioners and policy-makers.

ISBN: 9781781908334 (electronic bk.)Subjects--Geographical Terms:

1242336
Europe, Eastern
--Ethnic relations.

LC Class. No.: HF3500.7.Z5 / C43 2013

Dewey Class. No.: 382.0947

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520 $a This volume focuses on Central and Southeast Europe, and explores the dynamic and complex area of distributive trade on markets which have recently undergone a huge transformation. Papers in the volume employ both quantitative and qualitative research methods, and focus on retailing, international trade, relationships between retailers and suppliers, sustainability, private brands, loyalty programs, e-commerce and retailing strategies. Challenges For Trade in Central and Southeast Europe offers insights that will assist retailers, wholesalers and logistics companies in their decision making, as well as exploring macro topics that consider the effects of trade on the economy as a whole. There is much of value for a broad international readership, including academics, practitioners and policy-makers.
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