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Innovation of digital economy = case...

Zhang, Jianlin.

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Innovation of digital economy = cases from China /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Innovation of digital economy/ edited by Jianlin Zhang ... [et al.].
其他題名:	cases from China /
其他作者:	Zhang, Jianlin.
出版者:	Singapore :Springer Nature Singapore : : 2023.,
面頁冊數:	1 online resource (xxi, 473 p.) :ill., digital ;24 cm.
內容註:	Introduction to Digital Economy In China: Innovation to Practice -- Chapter One: Internet Brands and Digital Marketing -- Chapter Two: The Emergence and Growth of Digital Platform -- Chapter Three: Industrial Internet of Things -- Chapter Four: Digital Service -- Chapter Five: Data-Driven Business Model Innovation -- Chapter Six: Cross-Border E-commerce.
Contained By:	Springer Nature eBook
標題:	Technological innovations - Case studies. - China -
電子資源:	https://doi.org/10.1007/978-981-99-1741-9
ISBN:	9789819917419

Innovation of digital economy = cases from China /
Innovation of digital economycases from China /[electronic resource] :edited by Jianlin Zhang ... [et al.]. - Singapore :Springer Nature Singapore :2023. - 1 online resource (xxi, 473 p.) :ill., digital ;24 cm. - Management for professionals,2192-810X. - Management for professionals..

Introduction to Digital Economy In China: Innovation to Practice -- Chapter One: Internet Brands and Digital Marketing -- Chapter Two: The Emergence and Growth of Digital Platform -- Chapter Three: Industrial Internet of Things -- Chapter Four: Digital Service -- Chapter Five: Data-Driven Business Model Innovation -- Chapter Six: Cross-Border E-commerce.

This book presents a rich selection of 36 real-world cases on how organizations in China explore the new growth pattern, business model innovation, and digital transformation in digital era. The topic of cases varies from digital marketing and Internet brands, the growth of digital platforms, digital transformation and the industrial Internet of things, strategies for cross-border e-commerce companies, and business model innovation in digital era, etc. These cases stem from a diverse set of industry sectors, reporting on best practices and lessons learned. The book shows how organizations strive to find new ways to develop and create new paths to grow in a digital world and shares essential practical insights into digital economy. All cases are presented in a standardized structure in order to provide valuable insights and essential guidance for practitioners, scholars as well as general readers.

ISBN: 9789819917419

Standard No.: 10.1007/978-981-99-1741-9doiSubjects--Topical Terms:

3295097
Technological innovations
--China--Case studies.

LC Class. No.: HC430.T4

Dewey Class. No.: 658.514

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