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[ subject:"Economics/Management Science." ]
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International Brand Management of Ch...
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International Brand Management of Chinese Companies = Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
International Brand Management of Chinese Companies/ by Sandra Bell.
其他題名:
Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets /
作者:
Bell, Sandra.
出版者:
Heidelberg :Physica-Verlag Heidelberg, : 2008.,
面頁冊數:
370 p. :ill., digital ;24 cm.
叢書名:
Contributions to Economics,
Contained By:
Springer eBooks
標題:
Entrepreneurship. -
電子資源:
http://dx.doi.org/10.1007/978-3-7908-2030-0http://dx.doi.org/10.1007/978-3-7908-2030-0
ISBN:
9783790820294 (paper)
International Brand Management of Chinese Companies = Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets /
Bell, Sandra.
International Brand Management of Chinese Companies
Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets /[electronic resource] :by Sandra Bell. - Heidelberg :Physica-Verlag Heidelberg,2008. - 370 p. :ill., digital ;24 cm. - Contributions to Economics,1431-1933.
ISBN: 9783790820294 (paper)Subjects--Topical Terms:
526739
Entrepreneurship.
Dewey Class. No.: 338.4768380688
International Brand Management of Chinese Companies = Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets /
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