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Pharmaceutical product branding stra...

Paich, Mark.

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Pharmaceutical product branding strategies = simulating patient flow and portfolio dynamics /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Pharmaceutical product branding strategies/ Mark Paich, Corey Peck, Jason Valant.
其他題名:	simulating patient flow and portfolio dynamics /
作者:	Paich, Mark.
其他作者:	Peck, Corey.
出版者:	New York :Informa Healthcare, : c2009.,
面頁冊數:	viii, 295 p. :ill.
附註:	Rev. ed. of: Pharmaceutical product strategy. c2005.
內容註:	1. Traditional approaches to brand planning : the disconnect between product strategies and commercial evaluations -- 2. Dynamic modeling approach to brand planning : operationally understanding key marketplace dynamics -- 3. The dynamic modeling language -- 4. Patient flow sector of the standard template dynamic model -- 5. Extensions of the standard template -- 6. Data for the standard template dynamic model -- 7. Specific models of patient flow dynamics -- 8. Dynamic models of doctor adoption of newly released pharmaceuticals -- 9. Agent-based modeling approach -- 10. Treatment attractiveness of pharmaceutical products -- 11. Integrating the three sectors of the standard template dynamic model -- 12. Strategy testing using integrated standard template model -- 13. Dynamic modeling of first-mover advantage and network effects -- 14. Dynamic modeling of new marketplaces : techniques for dealing with uncertainty -- 15. Integrating standard template dynamic models across indications -- 16. Dynamic modeling of pharmaceutical pipeline portfolio issues.
標題:	Drugs - Marketing. -
電子資源:	http://marc.crcnetbase.com/isbn/9781420087710Distributed by publisher. Purchase or institutional license may be required for access.
ISBN:	9781420087710 (ebook : PDF)

Pharmaceutical product branding strategies = simulating patient flow and portfolio dynamics /
Paich, Mark.

Pharmaceutical product branding strategiessimulating patient flow and portfolio dynamics /[electronic resource] :Mark Paich, Corey Peck, Jason Valant. - 2nd ed. - New York :Informa Healthcare,c2009. - viii, 295 p. :ill.

Rev. ed. of: Pharmaceutical product strategy. c2005.

Includes bibliographical references and index.

1. Traditional approaches to brand planning : the disconnect between product strategies and commercial evaluations -- 2. Dynamic modeling approach to brand planning : operationally understanding key marketplace dynamics -- 3. The dynamic modeling language -- 4. Patient flow sector of the standard template dynamic model -- 5. Extensions of the standard template -- 6. Data for the standard template dynamic model -- 7. Specific models of patient flow dynamics -- 8. Dynamic models of doctor adoption of newly released pharmaceuticals -- 9. Agent-based modeling approach -- 10. Treatment attractiveness of pharmaceutical products -- 11. Integrating the three sectors of the standard template dynamic model -- 12. Strategy testing using integrated standard template model -- 13. Dynamic modeling of first-mover advantage and network effects -- 14. Dynamic modeling of new marketplaces : techniques for dealing with uncertainty -- 15. Integrating standard template dynamic models across indications -- 16. Dynamic modeling of pharmaceutical pipeline portfolio issues.

Mode of access: World Wide Web.

ISBN: 9781420087710 (ebook : PDF)Subjects--Topical Terms:

613432
Drugs
--Marketing.Index Terms--Genre/Form:

542853
Electronic books.

Pharmaceutical product branding strategies = simulating patient flow and portfolio dynamics /
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250 $a 2nd ed.
260 $a New York : $b Informa Healthcare, $c c2009.
300 $a viii, 295 p. : $b ill.
500 $a Rev. ed. of: Pharmaceutical product strategy. c2005.
504 $a Includes bibliographical references and index.
505 0 $a 1. Traditional approaches to brand planning : the disconnect between product strategies and commercial evaluations -- 2. Dynamic modeling approach to brand planning : operationally understanding key marketplace dynamics -- 3. The dynamic modeling language -- 4. Patient flow sector of the standard template dynamic model -- 5. Extensions of the standard template -- 6. Data for the standard template dynamic model -- 7. Specific models of patient flow dynamics -- 8. Dynamic models of doctor adoption of newly released pharmaceuticals -- 9. Agent-based modeling approach -- 10. Treatment attractiveness of pharmaceutical products -- 11. Integrating the three sectors of the standard template dynamic model -- 12. Strategy testing using integrated standard template model -- 13. Dynamic modeling of first-mover advantage and network effects -- 14. Dynamic modeling of new marketplaces : techniques for dealing with uncertainty -- 15. Integrating standard template dynamic models across indications -- 16. Dynamic modeling of pharmaceutical pipeline portfolio issues.
530 $a Also available in print edition.
538 $a Mode of access: World Wide Web.
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650 0 $a Brand name products $x Mathematical models. $3 1359915
650 0 $a Pharmaceutical industry $x Mathematical models. $3 1359916
655 7 $a Electronic books. $2 lcsh $3 542853
700 1 $a Peck, Corey. $3 1359912
700 1 $a Valant, Jason. $3 1359913
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