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Handbook of research on contemporary...
Mihaes, Lorena Clara, (1975-)

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  • Handbook of research on contemporary storytelling methods across new media and disciplines
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Handbook of research on contemporary storytelling methods across new media and disciplines/ Lorena Clara Mihaes, Raluca Andreescu, and Anda Dimitriu, editors.
    其他作者: Mihaes, Lorena Clara,
    出版者: Hershey, Pennsylvania :IGI Global, : 2021.,
    面頁冊數: 1 online resource (xxxiii, 467 p.)
    內容註: Section 1. Storytelling and the social sciences: new practices. Chapter 1. "All the world's a stage" and sociologists its storytellers: contemporary sociology and the art of telling a good story ; Chapter 2. Online personal narratives: comments sections as support groups in knowledge-sharing platforms ; Chapter 3. Storytelling and the rhetoric of rumor in social media ; Chapter 4. Linguistic elements as tools for the analysis of media narratives -- Section 2. Storytelling and marketing: the art of becoming unforgettable. Chapter 5. People make places, what do stories do?: applying digital storytelling strategies to communicate the identity of cities and regions ; Chapter 6. Pitch this: storytelling as a means to enhance your personal brand ; Chapter 7. Brands and stories in ads: the relationship between storytelling and brand distinctiveness ; Chapter 8. Gender and patriarchy in Turkish advertising: a semiotic analysis ; Chapter 9. Exploring the effectiveness of storytelling in advertising through eye-tracking -- Section 3. Visual narratives: showing as telling. Chapter 10. Food and mediations: tales of culinary cultures and punjabi media representation ; Chapter 11. From overlay to interplay: subverting the message and creating the surreal with augmented reality ; Chapter 12. Gif as a narrative tool -- Section 4. Storytelling in film and literature: old and new narratives. Chapter 13. The viewer-participant performing morality in interactive storytelling in Bandersnatch ; Chapter 14. "Nothing spreads like fear": narrative immersion in Soderbergh's contagion ; Chapter 15. No more drama: genres and subgenres of TV series ; Chapter 16. New perspectives on the annals of R.K. Narayan: reflections and ruminations ; Chapter 17. The story of the unborn: fetal narrators in Pascal Bruckner, Chinghiz Aitmatov, and Ian McEwan's novels -- Section 5. Education: storytelling-based applications. Chapter 18. Medical sociology and storytelling in a decolonial context: exploring photovoice as a critical pedagogical tool ; Chapter 19. Chemistry edutainment: a storytelling activity for middle-school children ; Chapter 20. Transmedia storytelling edutainment and the new testament lesson.
    標題: Storytelling in mass media. -
    電子資源: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-6605-3
    ISBN: 9781799866077 (ebk.)
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W9407192 電子資源 11.線上閱覽_V 電子書 EB P96.S78 H36 2020 一般使用(Normal) 在架 0
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