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[ subject:"Democracy- Poland." ]
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Nation branding, public relations an...
~
Surowiec, Pawel.
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Nation branding, public relations and soft power : = corporatising Poland /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Nation branding, public relations and soft power :/ Pawel Surowiec.
其他題名:
corporatising Poland /
作者:
Surowiec, Pawel.
出版者:
New York :Routledge, : 2017.,
面頁冊數:
x, 215 p. :ill ;24 cm.
標題:
Corporatization - Poland. -
標題:
Poland - Economic policy - 1990- -
ISBN:
9781138818835
Nation branding, public relations and soft power : = corporatising Poland /
Surowiec, Pawel.
Nation branding, public relations and soft power :
corporatising Poland /Pawel Surowiec. - New York :Routledge,2017. - x, 215 p. :ill ;24 cm. - Routledge new directions in public relations and communication research. - Routledge new directions in public relations and communication research..
Includes bibliographical references and index.
Introduction --
ISBN: 9781138818835UK95.00
LCCN: 2016005694Subjects--Topical Terms:
3205621
Corporatization
--Poland.Subjects--Geographical Terms:
670411
Poland
--Economic policy--1990-
LC Class. No.: HC340.3 / .S8557 2017
Dewey Class. No.: 352.7/4809438
Nation branding, public relations and soft power : = corporatising Poland /
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Introduction --
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From "total war" to "total markets" --
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Soft power, nation-building and globalism re-considered --
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Reforming the Polish statecraft : foundations for corporatization --
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Mapping out the Polish field of national images management --
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Field habitus and legitimacy of nation branding in soft power --
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Political economy of nation branding practice in Poland --
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Articulating branded vision of Polishness for soft power --
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Poland as markets' playground : towards new statecraft --
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Conclusions : updating the field and considering the future of soft power research.
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壽豐校區(SF Campus)
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最近登收卷期:
1 (2017/07/17)
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W0178936
六樓西文書區HC-Z(6F Western Language Books)
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HC340.3 S8557 2017
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