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[ subject:"Customer relations- Management" ]
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MarketBusters : = 40 strategic moves...
~
MacMillan, Ian C., (1940-.)
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MarketBusters : = 40 strategic moves that drive exceptional business growth /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
MarketBusters :/ Rita Gunther McGrath, Ian C. MacMillan.
其他題名:
40 strategic moves that drive exceptional business growth /
其他題名:
Market busters.
作者:
McGrath, Rita Gunther.
其他作者:
MacMillan, Ian C.,
出版者:
Boston :Harvard Business School Press, : c2005.,
面頁冊數:
viii, 264 p. ;25 cm.
內容註:
MarketBusting strategies -- Transform the customers' experience -- Transform your offerings and their attributes -- Redefine your profit drivers -- Exploit industry shifts -- Exploit emerging opportunities -- Executing marketBusting strategies -- MarketBuster case study : Royal Insurance Italy.
標題:
Customer relations - Handbooks, manuals, etc. - Management -
電子資源:
http://www.loc.gov/catdir/toc/ecip052/2004023600.htmlhttp://www.loc.gov/catdir/toc/ecip052/2004023600.html
ISBN:
1591391237 :
MarketBusters : = 40 strategic moves that drive exceptional business growth /
McGrath, Rita Gunther.
MarketBusters :
40 strategic moves that drive exceptional business growth /Market busters.Rita Gunther McGrath, Ian C. MacMillan. - Boston :Harvard Business School Press,c2005. - viii, 264 p. ;25 cm.
Includes bibliographical references (p. 237-244) and index.
MarketBusting strategies -- Transform the customers' experience -- Transform your offerings and their attributes -- Redefine your profit drivers -- Exploit industry shifts -- Exploit emerging opportunities -- Executing marketBusting strategies -- MarketBuster case study : Royal Insurance Italy.
ISBN: 1591391237 :US29.95
LCCN: 2004023600Subjects--Topical Terms:
753217
Customer relations
--Management--Handbooks, manuals, etc.
LC Class. No.: HD30.28 / .M3838 2005
Dewey Class. No.: 658.4/012
MarketBusters : = 40 strategic moves that drive exceptional business growth /
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