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The Jossey-Bass guide to strategic c...

Griggs, Henry, (1954-.)

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The Jossey-Bass guide to strategic communications for nonprofits : = a step-by-step guide to working with the media to generate publicity, enhance fundraising, build membership, change public policy, handle crises, and more/

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The Jossey-Bass guide to strategic communications for nonprofits :/ Kathy Bonk, Henry Griggs, Emily Tynes.
其他題名:	a step-by-step guide to working with the media to generate publicity, enhance fundraising, build membership, change public policy, handle crises, and more/
其他題名:	Strategic communications for nonprofits.
作者:	Bonk, Kathy,
其他作者:	Griggs, Henry,
出版者:	San Francisco, Calif. :Jossey-Bass, : c1999.,
面頁冊數:	xviii, 188 p. :ill. ;28 cm.
附註:	"A publication of the Communications Consortium Media Center.".
叢書名:	The Jossey-Bass nonprofit and public management series.
內容註:	The basics of strategic communication -- Understanding the importance of messengers and timing -- Navigating the news media -- Designing a communications plan -- Targeting audiences, conducting research, and developing messages -- Producing effective graphics and printed materials -- Making the most of your resources -- Earning good media coverage -- Selecting and training spokespeople -- Capitalizing on the power of partnerships -- Making paid advertising and public service announcements work -- Responding to a crisis and managing backlash -- Evaluating your results.
標題:	Corporations - Public relations. -
電子資源:	http://www.loc.gov/catdir/toc/onix07/98040285.htmlhttp://www.loc.gov/catdir/toc/onix07/98040285.html
ISBN:	0787943738 (pbk.) :

The Jossey-Bass guide to strategic communications for nonprofits : = a step-by-step guide to working with the media to generate publicity, enhance fundraising, build membership, change public policy, handle crises, and more/
Bonk, Kathy,1953-.

The Jossey-Bass guide to strategic communications for nonprofits :a step-by-step guide to working with the media to generate publicity, enhance fundraising, build membership, change public policy, handle crises, and more/Strategic communications for nonprofits.Kathy Bonk, Henry Griggs, Emily Tynes. - 1st ed. - San Francisco, Calif. :Jossey-Bass,c1999. - xviii, 188 p. :ill. ;28 cm. - The Jossey-Bass nonprofit and public management series..

"A publication of the Communications Consortium Media Center.".

Includes bibliographic references (p. 169-173).

The basics of strategic communication -- Understanding the importance of messengers and timing -- Navigating the news media -- Designing a communications plan -- Targeting audiences, conducting research, and developing messages -- Producing effective graphics and printed materials -- Making the most of your resources -- Earning good media coverage -- Selecting and training spokespeople -- Capitalizing on the power of partnerships -- Making paid advertising and public service announcements work -- Responding to a crisis and managing backlash -- Evaluating your results.

ISBN: 0787943738 (pbk.) :US34.00

LCCN: 98040285Subjects--Topical Terms:

595488
Corporations
--Public relations.

LC Class. No.: HD62.6 / .B66 1999

Dewey Class. No.: 659.2/88

The Jossey-Bass guide to strategic communications for nonprofits : = a step-by-step guide to working with the media to generate publicity, enhance fundraising, build membership, change public policy, handle crises, and more/
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