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The Alignment factor : = leveraging ...

Riel, C. B. M. van.

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The Alignment factor : = leveraging the power of total stakeholder support /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The Alignment factor :/ Cees B.M. van Riel ; [foreword by Bill Margaritis].
其他題名:	leveraging the power of total stakeholder support /
作者:	Riel, C. B. M. van.
出版者:	London ;Routledge, : 2012.,
面頁冊數:	xviii, 238 p. :ill. ;24 cm.
標題:	Business communication. -
ISBN:	9780203124536 (ebk.)

The Alignment factor : = leveraging the power of total stakeholder support /
Riel, C. B. M. van.

The Alignment factor :leveraging the power of total stakeholder support /Cees B.M. van Riel ; [foreword by Bill Margaritis]. - London ;Routledge,2012. - xviii, 238 p. :ill. ;24 cm.

Includes bibliographical references (p. [229]-232) and index.

Aligning stakeholders through corporate communication -- Building internal alignment --

ISBN: 9780203124536 (ebk.)

LCCN: 2011037809Subjects--Topical Terms:

535059
Business communication.

LC Class. No.: HF5718 / .R534 2012

Dewey Class. No.: 658.4/5

The Alignment factor : = leveraging the power of total stakeholder support /
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505 0 # $t Aligning stakeholders through corporate communication -- $g Building internal alignment -- $t Gathering intelligence inside the organization -- $t Developing a road map for internal alignment -- $t Creating internal alignment with effective internal communication -- $g Building external alignment -- $t Gathering intelligence aimed at creating external alignment -- $t A road map aimed at craeting external alignment -- $t Benefiting from corporate communication support in creating external alignment -- $g Key performance indicators in establishing alignment with corporate communication -- $t Measuring the success of alignment efforts -- $g Epilogue -- $t Alignment : building and maintaining total stakeholder support.
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650 # 0 $a Corporations $x Communication systems. $3 1008018
650 # 0 $a Corporations $x Public relations. $3 595488