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[ subject:"Corporate Communication/Public Relations." ]
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Corporate communications in restruct...
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Gartner, Ulrich.
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Corporate communications in restructuring phases = successfully shaping change with strategic communication /
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Corporate communications in restructuring phases/ by Ulrich Gartner.
其他題名:
successfully shaping change with strategic communication /
作者:
Gartner, Ulrich.
出版者:
Wiesbaden :Springer Fachmedien Wiesbaden : : 2021.,
面頁冊數:
xiii, 157 p. :ill., digital ;24 cm.
內容註:
Significance of communication in restructuring -- Communication as a strategic management task -- Identify and understand external and internal reference groups -- Describe communication goals and strategies -- Create management structures, build infrastructure -- Develop communication content and instruments -- Actively control internal and external communication.
Contained By:
Springer Nature eBook
標題:
Communication in organizations. -
電子資源:
https://doi.org/10.1007/978-3-658-34626-3
ISBN:
9783658346263
Corporate communications in restructuring phases = successfully shaping change with strategic communication /
Gartner, Ulrich.
Corporate communications in restructuring phases
successfully shaping change with strategic communication /[electronic resource] :by Ulrich Gartner. - Wiesbaden :Springer Fachmedien Wiesbaden :2021. - xiii, 157 p. :ill., digital ;24 cm.
Significance of communication in restructuring -- Communication as a strategic management task -- Identify and understand external and internal reference groups -- Describe communication goals and strategies -- Create management structures, build infrastructure -- Develop communication content and instruments -- Actively control internal and external communication.
ISBN: 9783658346263
Standard No.: 10.1007/978-3-658-34626-3doiSubjects--Topical Terms:
542879
Communication in organizations.
LC Class. No.: HD30.3 / .G37 2021
Dewey Class. No.: 306.44
Corporate communications in restructuring phases = successfully shaping change with strategic communication /
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