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[ subject:"Consumer behavior- United States." ]
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Consumer behavior : = building marke...
~
Best, Roger J.
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Consumer behavior : = building marketing strategy /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Consumer behavior :/ Del I. Hawkins, David L. Mothersbaugh, Roger J. Best.
其他題名:
building marketing strategy /
作者:
Hawkins, Del I.
其他作者:
Best, Roger J.
出版者:
Boston :McGraw-Hill Irwin, : c2007.,
面頁冊數:
xxiv, 790 p. :col. ill. ;26 cm. +1 CD-ROM (4 3/4 in.).
叢書名:
McGraw-Hill/Irwin series in marketing.
標題:
Consumer behavior - Case studies. - United States -
ISBN:
0071106685 (alk. paper)
Consumer behavior : = building marketing strategy /
Hawkins, Del I.
Consumer behavior :
building marketing strategy /Del I. Hawkins, David L. Mothersbaugh, Roger J. Best. - 10th ed. - Boston :McGraw-Hill Irwin,c2007. - xxiv, 790 p. :col. ill. ;26 cm. +1 CD-ROM (4 3/4 in.). - McGraw-Hill/Irwin series in marketing..
Includes bibliographical references and indexes.
System requirements for accompying CD ROM.
ISBN: 0071106685 (alk. paper)Subjects--Topical Terms:
648146
Consumer behavior
--Case studies.--United States
LC Class. No.: HF5415.33.U6 / H38 2004
Dewey Class. No.: 658.8/342/0973
Consumer behavior : = building marketing strategy /
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