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Consumption behaviour and social res...
Gupta, Karnika.

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  • Consumption behaviour and social responsibility = a consumer research approach /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Consumption behaviour and social responsibility/ by Karnika Gupta, Narendra Singh.
    其他題名: a consumer research approach /
    作者: Gupta, Karnika.
    其他作者: Singh, Narendra.
    出版者: Singapore :Springer Singapore : : 2020.,
    面頁冊數: xxv, 450 p. :ill. (some col.), digital ;24 cm.
    內容註: Chapter 1. Background and Thought -- Chapter 2. An Overview of Literature -- Chapter 3. Conceptual Framework and Research Model -- Chapter 4. Methodological Procedures and Techniques -- Chapter 5. Exploration and Validation of Behavioural-Attitudinal Dimensions -- Chapter 6. Model Testing and Thoeory Testing -- Chapter 7. Segmentation of Consumers and Identification of Responsibles -- Chapter 8. Charaterizing and Profiling Responsible Consumer Segments -- Chapter 9. Findings and Discussions -- Chapter 10. Implications and Directions.
    Contained By: Springer eBooks
    標題: Consumer behavior - Moral and ethical aspects. -
    電子資源: https://doi.org/10.1007/978-981-15-3005-0
    ISBN: 9789811530050
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W9410566 電子資源 11.線上閱覽_V 電子書 EB HF5415.32 .G878 2020 一般使用(Normal) 在架 0
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