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Eco-innovations in emerging markets ...

Reyes-Mercado, Pavel.

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Eco-innovations in emerging markets = analyzing consumer behaviour and adaptability /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Eco-innovations in emerging markets/ by Pavel Reyes-Mercado.
其他題名:	analyzing consumer behaviour and adaptability /
作者:	Reyes-Mercado, Pavel.
出版者:	London :Palgrave Macmillan UK : : 2016.,
面頁冊數:	xxii, 131 p. :ill., digital ;24 cm.
內容註:	Introduction -- Chapter 1 Macro perspectives of Eco-Innovations -- Chapter 2 Research Foundations: Retrospects and Prospects -- Chapter 3 Research Model -- Chapter 4 Research Approach -- Chapter 5 Unveiling Consumer's Insights -- Chapter 6 Driving Change: Converging Business and Policy -- Chapter 7 Challenges Ahead -- Appendices.
Contained By:	Springer eBooks
標題:	Renewable energy sources - Technological innovations - Developing countries. -
電子資源:	http://dx.doi.org/10.1057/978-1-137-58742-8
ISBN:	9781137587428

Eco-innovations in emerging markets = analyzing consumer behaviour and adaptability /
Reyes-Mercado, Pavel.

Eco-innovations in emerging marketsanalyzing consumer behaviour and adaptability /[electronic resource] :by Pavel Reyes-Mercado. - London :Palgrave Macmillan UK :2016. - xxii, 131 p. :ill., digital ;24 cm.

Introduction -- Chapter 1 Macro perspectives of Eco-Innovations -- Chapter 2 Research Foundations: Retrospects and Prospects -- Chapter 3 Research Model -- Chapter 4 Research Approach -- Chapter 5 Unveiling Consumer's Insights -- Chapter 6 Driving Change: Converging Business and Policy -- Chapter 7 Challenges Ahead -- Appendices.

Through a comprehensive analysis of cognitive factors and eco-innovation attributes, this book provides an understanding into why and how renewable energy technologies are adopted in an emerging market. Drawing on theories such as theory of reasoned action and theory of planned behaviour, Eco-Innovations in Emerging Markets proposes an extended cognitive model to analyse consumer behaviour in this area. Through the use of advanced statistical techniques such as Partial Least Squares, the book presents empirical data and discusses the implications they pose for policy makers and corporate managers.

ISBN: 9781137587428

Standard No.: 10.1057/978-1-137-58742-8doiSubjects--Topical Terms:

2194716
Renewable energy sources
--Technological innovations--Developing countries.

LC Class. No.: TJ807.9.D44

Dewey Class. No.: 333.794091724

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