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Business practices in emerging and r...

Singh, Satyendra, (1966-)

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Business practices in emerging and re-emerging markets

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Business practices in emerging and re-emerging markets/ Satyendra Singh.
作者:	Singh, Satyendra,
出版者:	New York :Palgrave Macmillan, : 2008.,
面頁冊數:	xxii, 259 p. :ill.
內容註:	Introduction--Satyendra Singh * PART I: THE EMERGING MARKETS * Market Liberalization in Emerging Economies: Changing Business Practices--Peter M. Lewa * PART II: BUSINESS AND ETHICAL ORIENTATIONS * Business Orientation, Brand Image, and Business Performance--Satyendra Singh * Ethics and Profitability: Can They Coexist--Satyendra Singh * Business Ethics and Marketing Practices in Nigeria--Taiwo Akinmayowa * PART III: EMERGING LIFESTYLE AND CONSUMER BEHAVIOR * Attitude of Indian Consumers towards Wine: Pleasure Versus Prescription--Satyendra Singh * Culture, Creativity, and Advertising--Satyendra Singh & Kwaku Appiah-Adu * PART IV: EMERGING BUSINESS PRACTICES * Current Marketing Practices in Ghana--Kwaku Appiah-Adu and Satyendra Singh * Performance Measurement of the International Joint Ventures (IJVs) in an Emerging Market--Gin Chong * Two Case Studies: Harnessing Knowledge Capabilities in Emerging Markets: Off shoring and the Experience of Mac and Co.--Ajay Bhalla * Change Management in Mast Africa Limited--Peter M. Lewa * Conclusion.
標題:	Competition - Developing countries. -
電子資源:	http://link.springer.com/10.1057/9780230611016access to fulltext (Palgrave)
ISBN:	023061101X

Business practices in emerging and re-emerging markets
Singh, Satyendra,1966-

Business practices in emerging and re-emerging markets[electronic resource] /Satyendra Singh. - 1st ed. - New York :Palgrave Macmillan,2008. - xxii, 259 p. :ill.

Includes bibliographical references and index.

Introduction--Satyendra Singh * PART I: THE EMERGING MARKETS * Market Liberalization in Emerging Economies: Changing Business Practices--Peter M. Lewa * PART II: BUSINESS AND ETHICAL ORIENTATIONS * Business Orientation, Brand Image, and Business Performance--Satyendra Singh * Ethics and Profitability: Can They Coexist--Satyendra Singh * Business Ethics and Marketing Practices in Nigeria--Taiwo Akinmayowa * PART III: EMERGING LIFESTYLE AND CONSUMER BEHAVIOR * Attitude of Indian Consumers towards Wine: Pleasure Versus Prescription--Satyendra Singh * Culture, Creativity, and Advertising--Satyendra Singh & Kwaku Appiah-Adu * PART IV: EMERGING BUSINESS PRACTICES * Current Marketing Practices in Ghana--Kwaku Appiah-Adu and Satyendra Singh * Performance Measurement of the International Joint Ventures (IJVs) in an Emerging Market--Gin Chong * Two Case Studies: Harnessing Knowledge Capabilities in Emerging Markets: Off shoring and the Experience of Mac and Co.--Ajay Bhalla * Change Management in Mast Africa Limited--Peter M. Lewa * Conclusion.

This book highlights the current business practices in the emerging markets of China, Ghana, India, Kenya, Nigeria and UAE, and explains how forces of global competition have set the culture ofcompetitiveness and an era of consumerism. The region-specific issues, tested theories and empiricalevidence make the book an asset to both researchers and managers.

Electronic reproduction.
Basingstoke, England :
Palgrave Macmillan,
2009.

Mode of access:World Wide Web.

ISBN: 023061101X

Standard No.: 10.1057/9780230611016doiSubjects--Topical Terms:

778822
Competition
--Developing countries.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HD70.D44 / S56 2008eb

Dewey Class. No.: 658.09172/4

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