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[ subject:"Communication in management" ]
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Storytelling in business : = the aut...
~
Forman, Janis.
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Storytelling in business : = the authentic and fluent organization /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Storytelling in business :/ Janis Forman.
其他題名:
the authentic and fluent organization /
作者:
Forman, Janis.
出版者:
Stanford, Calif. :Stanford Business Books, : c2013.,
面頁冊數:
xiii, 287 p. :ill. ;24 cm.
內容註:
Why explore storytelling in business? -- A framework for organizational storytelling -- Stories about strategy : Schering-Plough -- Schering-Plough : lessons learned -- Stories and the corporate brand : Chevron -- Chevron : lessons learned -- Digital stories for business : FedEx -- FedEx : lessons learned -- Storytelling workshops for change : Philips -- Philips : lessons learned -- Ending with a beginning.
標題:
Communication in management - Programmed instruction. -
ISBN:
9780804768719 :
Storytelling in business : = the authentic and fluent organization /
Forman, Janis.
Storytelling in business :
the authentic and fluent organization /Janis Forman. - Stanford, Calif. :Stanford Business Books,c2013. - xiii, 287 p. :ill. ;24 cm.
Includes bibliographical references (p. [231]-271) and index.
Why explore storytelling in business? -- A framework for organizational storytelling -- Stories about strategy : Schering-Plough -- Schering-Plough : lessons learned -- Stories and the corporate brand : Chevron -- Chevron : lessons learned -- Digital stories for business : FedEx -- FedEx : lessons learned -- Storytelling workshops for change : Philips -- Philips : lessons learned -- Ending with a beginning.
ISBN: 9780804768719 :US29.95
LCCN: 2012035315Subjects--Topical Terms:
1550882
Communication in management
--Programmed instruction.
LC Class. No.: HD30.3 / .F667 2013
Dewey Class. No.: 658.4/5
Storytelling in business : = the authentic and fluent organization /
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