東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁 到查詢結果 [ subject:"City promotion" ]

切換: 標籤 | MARC模式 | ISBD

Global place branding campaigns acro...

Bayraktar, Ahmet, (1982-)

FindBook

Google Book

Amazon

博客來

Global place branding campaigns across cities, regions, and nations

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Global place branding campaigns across cities, regions, and nations/ Ahmet Bayraktar and Can Uslay, editors.
其他作者:	Bayraktar, Ahmet,
出版者:	Hershey, Pennsylvania :IGI Global, : [2017],
面頁冊數:	1 online resource (xxii, 368 p.) :ill.
內容註:	GoT Belfast?: how a television epic about a war-torn land was employed to rebrand Northern Ireland / Noel Martin Murray -- Touring Pittsburgh's glocal narratives: leveraging city brands for global and local audiences / Kasey Clawson Hudak -- Los Angeles: diversity and dreams as brand / Kristen Smirnov, Gabriela Khowploum -- The intended image of a place brand: a Danish case study / Martin Hannibal, Erik S. Rasmussen -- Using social media for participatory city branding: the case of @cityofizmir, an Instagram project / Ebru Uzunoglu -- A brief history of city branding in Istanbul / Ulke Evrim Uysal -- A psychological perspective on city brand positioning: the dimensional organization of sensemaking data / Henrik Gert Larsen, LeAnn G. DeHoff -- Sustainable city branding: Cittaslow - the case of Turkey / Hande Begum Bumin Doyduk, Elif Yolbulan Okan -- Whose city is it anyway?: limits of city branding in Harare amidst the storm of economic hardships in Zimbabwe / Innocent Chirisa [and 4 others] -- Branding various-sized destinations: a study of millennial attitudes / Anders Parment, Sara Brorstrom -- Challenges in promoting cities through culture within the new global economy / Dilek Hocaoglu, -- The role of local governments in city branding / Emel Gonenc Guler -- Promoting America: how do college-age millennial travelers perceive terms for branding the USA? / Lisa T. Fall, Charles A. Lubbers -- Leveraging sport to build city brands: the case of Cape Town as an emerging city brand / Brendon Knott, Janice Hemmonsbey -- Branding ideas for the Tokyo Olympics 2020 / Erica Liu.
標題:	Place marketing - Case studies. -
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-0576-1
ISBN:	9781522505778 (ebook)

Global place branding campaigns across cities, regions, and nations
Global place branding campaigns across cities, regions, and nations[electronic resource] /Ahmet Bayraktar and Can Uslay, editors. - Hershey, Pennsylvania :IGI Global,[2017] - 1 online resource (xxii, 368 p.) :ill.

Includes bibliographical references and index.

GoT Belfast?: how a television epic about a war-torn land was employed to rebrand Northern Ireland / Noel Martin Murray -- Touring Pittsburgh's glocal narratives: leveraging city brands for global and local audiences / Kasey Clawson Hudak -- Los Angeles: diversity and dreams as brand / Kristen Smirnov, Gabriela Khowploum -- The intended image of a place brand: a Danish case study / Martin Hannibal, Erik S. Rasmussen -- Using social media for participatory city branding: the case of @cityofizmir, an Instagram project / Ebru Uzunoglu -- A brief history of city branding in Istanbul / Ulke Evrim Uysal -- A psychological perspective on city brand positioning: the dimensional organization of sensemaking data / Henrik Gert Larsen, LeAnn G. DeHoff -- Sustainable city branding: Cittaslow - the case of Turkey / Hande Begum Bumin Doyduk, Elif Yolbulan Okan -- Whose city is it anyway?: limits of city branding in Harare amidst the storm of economic hardships in Zimbabwe / Innocent Chirisa [and 4 others] -- Branding various-sized destinations: a study of millennial attitudes / Anders Parment, Sara Brorstrom -- Challenges in promoting cities through culture within the new global economy / Dilek Hocaoglu, -- The role of local governments in city branding / Emel Gonenc Guler -- Promoting America: how do college-age millennial travelers perceive terms for branding the USA? / Lisa T. Fall, Charles A. Lubbers -- Leveraging sport to build city brands: the case of Cape Town as an emerging city brand / Brendon Knott, Janice Hemmonsbey -- Branding ideas for the Tokyo Olympics 2020 / Erica Liu.

Restricted to subscribers or individual electronic text purchasers.

"This book provides international insights into marketing strategies and techniques being employed to promote global tourism, competitiveness, and exploration, featuring case studies and emergent research on place branding, as well as issues and challenges faced by destinations around the world"--Provided by publisher.

ISBN: 9781522505778 (ebook)Subjects--Topical Terms:

3310876
Place marketing
--Case studies.

LC Class. No.: G155.A1 / G488 2017e

Dewey Class. No.: 910.68/8

Global place branding campaigns across cities, regions, and nations
LDR:02954nmm a2200289 a 4500 001 2137904
003 IGIG
005 20181027112143.0
006 m o d
007 cr cn
008 181117s2017 paua fob 001 0 eng d
010 $z 2016017590
020 $a 9781522505778 (ebook)
020 $a 9781522505761 (hardcover)
035 $a (CaBNVSL)gtp00566269
035 $a (OCoLC)956452482
035 $a 1071025274
040 $a CaBNVSL $b eng $c CaBNVSL $d CaBNVSL
050 4 $a G155.A1 $b G488 2017e
082 0 4 $a 910.68/8 $2 23
245 0 0 $a Global place branding campaigns across cities, regions, and nations $h [electronic resource] / $c Ahmet Bayraktar and Can Uslay, editors.
260 $a Hershey, Pennsylvania : $b IGI Global, $c [2017]
300 $a 1 online resource (xxii, 368 p.) : $b ill.
504 $a Includes bibliographical references and index.
505 0 $a GoT Belfast?: how a television epic about a war-torn land was employed to rebrand Northern Ireland / Noel Martin Murray -- Touring Pittsburgh's glocal narratives: leveraging city brands for global and local audiences / Kasey Clawson Hudak -- Los Angeles: diversity and dreams as brand / Kristen Smirnov, Gabriela Khowploum -- The intended image of a place brand: a Danish case study / Martin Hannibal, Erik S. Rasmussen -- Using social media for participatory city branding: the case of @cityofizmir, an Instagram project / Ebru Uzunoglu -- A brief history of city branding in Istanbul / Ulke Evrim Uysal -- A psychological perspective on city brand positioning: the dimensional organization of sensemaking data / Henrik Gert Larsen, LeAnn G. DeHoff -- Sustainable city branding: Cittaslow - the case of Turkey / Hande Begum Bumin Doyduk, Elif Yolbulan Okan -- Whose city is it anyway?: limits of city branding in Harare amidst the storm of economic hardships in Zimbabwe / Innocent Chirisa [and 4 others] -- Branding various-sized destinations: a study of millennial attitudes / Anders Parment, Sara Brorstrom -- Challenges in promoting cities through culture within the new global economy / Dilek Hocaoglu, -- The role of local governments in city branding / Emel Gonenc Guler -- Promoting America: how do college-age millennial travelers perceive terms for branding the USA? / Lisa T. Fall, Charles A. Lubbers -- Leveraging sport to build city brands: the case of Cape Town as an emerging city brand / Brendon Knott, Janice Hemmonsbey -- Branding ideas for the Tokyo Olympics 2020 / Erica Liu.
506 $a Restricted to subscribers or individual electronic text purchasers.
520 3 $a "This book provides international insights into marketing strategies and techniques being employed to promote global tourism, competitiveness, and exploration, featuring case studies and emergent research on place branding, as well as issues and challenges faced by destinations around the world"--Provided by publisher.
650 0 $a Place marketing $v Case studies. $3 3310876
650 0 $a City promotion $v Case studies. $3 3310877
650 0 $a Tourism $x Marketing $v Case studies. $3 3310878
700 1 $a Bayraktar, Ahmet, $d 1982- $e editor. $3 3310872
700 1 $a Uslay, Can, $d 1973- $e editor. $3 3310873
856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-0576-1