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Selling to China = stories of succes...

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Selling to China = stories of success, failure, and constant change /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Selling to China/ edited by Ker D. Gibbs.
其他題名:	stories of success, failure, and constant change /
其他作者:	Gibbs, Ker D.
出版者:	Singapore :Springer Nature Singapore : : 2023.,
面頁冊數:	xix, 193 p. :ill. (some col.), digital ;24 cm.
內容註:	Introduction: In China Selling to China: How foreign business managers view life and work in a country taking its own path -- Chapter 1 Sports marketing and media -- Chapter 2 China's Auto Industry and the Race to a Sustainable Future -- Chapter 3 Digital Marketing in China -- Chapter 4 Manufacturing and Supply Chain -- Chapter 5 Industrial and Diversified Industries -- Chapter 6 Industrial and Consumer Business.
Contained By:	Springer Nature eBook
標題:	Asian Economics. -
標題:	China - Foreign economic relations - United States. -
電子資源:	https://doi.org/10.1007/978-981-99-1953-6
ISBN:	9789819919536

Selling to China = stories of success, failure, and constant change /
Selling to Chinastories of success, failure, and constant change /[electronic resource] :edited by Ker D. Gibbs. - Singapore :Springer Nature Singapore :2023. - xix, 193 p. :ill. (some col.), digital ;24 cm.

Introduction: In China Selling to China: How foreign business managers view life and work in a country taking its own path -- Chapter 1 Sports marketing and media -- Chapter 2 China's Auto Industry and the Race to a Sustainable Future -- Chapter 3 Digital Marketing in China -- Chapter 4 Manufacturing and Supply Chain -- Chapter 5 Industrial and Diversified Industries -- Chapter 6 Industrial and Consumer Business.

"Selling to China is good - really good. The down to earth advice from American business people in today's uncertain political environment is excellent! It's factual, honest, and nuanced. A must read for anyone who wants to understand China's new business environment." - Max Baucus, U.S. Ambassador to China (2014-2017), and U.S. Senator (1978-2014) "Selling to China is about U.S.-China relations but it's important for European businesses too. This is a practical handbook written by active business people with on-the-ground management experience." - Jörg Wuttke, President, European Union Chamber of Commerce in China "These business executives share their experiences in an attempt to inform the public and the policy-making community about a complicated but ultimately mutually beneficial relationship. There is no more important read than this book at this time." - Professor Scott Rozelle, Stanford University This book, edited by the immediate past president of the American Chamber of Commerce in Shanghai, is about the opportunities and challenges facing foreign companies operating in China. It includes stories about 3M pivoting to find new market opportunities, and a single tweet about pro-democracy protests in Hong Kong that nearly shuttered the NBA in China, leading to hundreds of millions in lost revenue. The United States and China seem locked in conflict, but readers may be surprised to learn how well many American businesses have been doing in what is the largest growth market in the world for many products. Today, GM sells more cars in China than in the United States; Tesla also does well but faces intense competition from Chinese EV makers. Selling to China is a collection of essays written by C-suite executives managing foreign companies in China. Each brings a unique perspective and explains the issues in a different industry. The editor, Ker Gibbs, first came to China in 1985 and worked in banking, consulting, and other roles giving him broad exposure to U.S.-China relations and issues American companies face in Asia.

ISBN: 9789819919536

Standard No.: 10.1007/978-981-99-1953-6doiSubjects--Topical Terms:

2191385
Asian Economics.
Subjects--Geographical Terms:

579646
China
--Foreign economic relations--United States.

LC Class. No.: HF1604.Z4 / S45 2023

Dewey Class. No.: 382.0951073

Selling to China = stories of success, failure, and constant change /
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