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The idea of political marketing

Henneberg, Stephan C. M.

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The idea of political marketing

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The idea of political marketing/ Nicholas J. O'Shaughnessy, editor ; Stephan C.M. Henneberg, associate editor.
其他作者:	Henneberg, Stephan C. M.
出版者:	Westport, Conn. :Praeger, : 2002.,
面頁冊數:	xxi, 258 p. :ill.
叢書名:	Praeger series in political communication
內容註:	Considerations on market analysis for political parties / Neil Collins and Patrick Butler -- Social-psychological, economic and marketing models of voting behaviour compared/ John Bartle and Dylan Griffiths -- Market analogies, the marketing of labour and the origins of new labour / John Bartle -- Kirchheimer's catch-all party : a reinterpretation in marketing terms/ Stephan C.M. Henneberg and Stefan Eghbalian -- Understanding political marketing / Stephan C.M. Henneberg -- Conceptualising political marketing : a framework for election-campaign analysis/ Dominic Wring -- Political marketing and the aestheticisation of politics : modern politics and postmodern trends / Barrie Axford and Richard Huggins -- The marketing of political marketing / Nicholas J. O'Shaughnessy.
標題:	Marketing - Political aspects. -
電子資源:	http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=85942An electronic book accessible through the World Wide Web; click for information
ISBN:	0313012385 (electronic bk.)

The idea of political marketing
The idea of political marketing[electronic resource] /Nicholas J. O'Shaughnessy, editor ; Stephan C.M. Henneberg, associate editor. - Westport, Conn. :Praeger,2002. - xxi, 258 p. :ill. - Praeger series in political communication.

Includes bibliographical references (p. [221]-241) and index.

Considerations on market analysis for political parties / Neil Collins and Patrick Butler -- Social-psychological, economic and marketing models of voting behaviour compared/ John Bartle and Dylan Griffiths -- Market analogies, the marketing of labour and the origins of new labour / John Bartle -- Kirchheimer's catch-all party : a reinterpretation in marketing terms/ Stephan C.M. Henneberg and Stefan Eghbalian -- Understanding political marketing / Stephan C.M. Henneberg -- Conceptualising political marketing : a framework for election-campaign analysis/ Dominic Wring -- Political marketing and the aestheticisation of politics : modern politics and postmodern trends / Barrie Axford and Richard Huggins -- The marketing of political marketing / Nicholas J. O'Shaughnessy.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2003.

Available via World Wide Web.

ISBN: 0313012385 (electronic bk.)Subjects--Topical Terms:

778678
Marketing
--Political aspects.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: JF2112.C3 / I34 2002eb

Dewey Class. No.: 324.7

The idea of political marketing
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